L'Oreal Paris Superior Preference permanent hair color — Medium Chestnut Brown 5CB, fade-defying glossy 9-week radiance

L'Oreal Paris Superior Preference Medium Chestnut Brown 5CB is a permanent, fade-defying hair color kit that delivers glossy, long-lasting chestnut brown radiance for up to nine weeks.

This kit combines L'Oreal Paris’s Fade-Defying Color and Shine System with a translucent gel formula and a conditioning treatment to produce multi-dimensional, salon-caliber results at home. The no-drip gel texture helps color adhere evenly to hair strands while the included Shine Protect Conditioner with UV filter and Vitamin E helps preserve vibrancy. The result is rich chestnut tone, reliable gray coverage, and noticeably smoother hair surface right after coloring.

How does this formula prevent color from fading?

The Superior Preference system uses a concentrated dye blend paired with a conditioning gel that seals color molecules into the hair fiber, plus a UV-filtered conditioner to protect color from light exposure. Together they help maintain tonal depth and shine between salon visits.

• Translucent gel color for better hair adherence and coverage
• Concentrated long-lasting dyes to lock in pigment
• Shine Protect Conditioner with UV filter and Vitamin E
• Designed to protect vibrancy for up to nine weeks

What’s included and how easy is it to use at home?

Each kit comes with everything needed for a single full-head application, laid out to simplify the at-home coloring process. The no-drip gel texture and clear instructions make application neater and more precise, whether you’re covering roots or refreshing full color.

• Color Gel and Developer Crème for mixing
• Shine Protect Conditioner to use after rinsing the color
• A pair of gloves and a step-by-step instruction leaflet
• No-drip formula for easier, cleaner application

Will this shade cover gray hair and what results should I expect?

Shade 5CB Medium Chestnut Brown is formulated for reliable gray coverage while delivering natural-looking depth and subtle chestnut warmth. Expect even pigment distribution and a luminous finish rather than flat or dull color.

• Formulated for up to 100% gray coverage
• Medium chestnut tone with balanced warmth and cool undertones
• Creates depth and dimension instead of one-dimensional color
• Leaves hair feeling conditioned after the treatment

How should I maintain color after using this kit?

To stretch vibrancy and extend the nine-week color life, use color-safe shampoos, limit heat styling, and apply UV-protective products. The included Shine Protect Conditioner supports day-one vibrancy but ongoing care makes the biggest difference.

• Wash with sulfate-free, color-care shampoo
• Use cool-to-lukewarm water to rinse color
• Minimize frequent heat styling and use heat protectant
• Reapply conditioning treatments that contain UV filters and antioxidants

Who is this for: L'Oreal Paris Superior Preference Medium Chestnut Brown 5CB is ideal for anyone seeking a dependable, at-home permanent color that hides gray hair, adds glossy chestnut richness, and offers salon-style shine without the drip or mess. It suits all hair types and is a good choice for first-time home colorists who want a straightforward kit with built-in conditioning and color protection.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1028155 L'OREAL PARIS Preference #5.35 INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE p-PHENYLENEDIAMINE SODIUM METABISULFITE p-AMINOPHENOL ERYTHORBIC ACID m-AMINOPHENOL RESORCINOL 2-METHYL-5-HYDROXYETHYLAMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE 2-METHYLRESORCINOL 6-HYDROXYINDOLE ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D32585/2 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1