L'Oreal Paris Superior Preference Permanent Hair Color UL61 Ultra Light Ash Brown — Fade-Defying, Built-In Shine

L'Oreal Paris Superior Preference UL61 Ultra Light Ash Brown is a permanent hair dye that delivers long-lasting, luminous ash-brown color with a built-in shine treatment.

Built on L'Oreal's Fade-Defying Color & Shine System, this Superior Preference kit combines a translucent gel colorant with the Care Supreme conditioning treatment and Shine Serum to lock in tone and glossy finish. The UL61 Ultra Light Ash Brown shade offers cool, ashy brown tones designed to neutralize warm brassiness while creating visible depth and dimension. The formula is intended for permanent color results and is one option among more than 50 shades in the Superior Preference range.

How does this shade control unwanted warm tones?

UL61 Ultra Light Ash Brown contains ash-reflective pigments that counteract yellow and orange undertones, leaving a cooler, more neutral appearance. The color deposit works best on light to medium natural bases or after pre-lightening for very dark hair. Expect subtle silver-blue undertones that soften brassiness without producing stark gray.

• Ash-based pigments neutralize warm tones for a cooler finish
• Best results on light-to-medium starting levels or pre-lightened hair
• Delivers multi-dimensional brown with faint ash highlights

What makes the Fade-Defying Color & Shine System effective?

The system pairs a translucent gel color—designed to uniformly deposit pigment—with a conditioning Care Supreme treatment that seals the cuticle and enhances shine. Together they aim to maintain color vibrancy and reduce the speed of fading between salon visits or future dyeing. The Shine Serum included in the after-color step adds immediate gloss for a luminous finish.

• Translucent gel base for even pigment distribution
• Care Supreme Conditioner helps smooth and seal the hair fiber
• Shine Serum gives reflective gloss without weighing hair down

How long will the color last and how should I maintain it?

This is a permanent hair color, so the pigment is designed to last through multiple washes, though gradual fading is normal over time. Use color-safe shampoos and conditioners, avoid excessive heat styling, and limit strong sun exposure to extend vibrancy. Periodic touch-ups on roots and a color-refreshing gloss can preserve the tone between full applications.

• Permanent coverage with gradual, natural fading
• Use sulfate-free, color-preserving haircare for best results
• Root touch-ups and glosses refresh tone without full re-dye

Is this kit suitable for covering gray hair?

Superior Preference kits are formulated for permanent coverage and generally perform well on early to moderate gray, but individual results vary with gray percentage and hair texture. For high gray coverage, follow the package's preparation and processing times closely and consult product instructions. If your hair is very resistant or 100% gray, a shade specifically labeled for full gray coverage may be preferred.

• Effective on some gray hair; results depend on gray amount
• Follow instructions and recommended processing time for maximum coverage
• Consider formulations targeted to full gray coverage for 100% gray hair

Who is this for? L'Oreal Paris Superior Preference UL61 Ultra Light Ash Brown is aimed at people seeking a cool-toned, long-lasting brown that minimizes brass and enhances shine. It's a good pick for those with light-to-medium natural color or those willing to pre-lighten darker hair for truer ash results. If you want a permanent at-home option that combines color deposit with conditioning and a glossy finish, this kit offers a balanced, salon-inspired result.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1062424 Nuance 6.1 INGREDIENTS OLEIC ACID AQUA / WATER / EAU COCAMIDE MIPA OCTYLDODECANOL BENZYL ALCOHOL ALCOHOL DENAT. ETHANOLAMINE AMMONIUM HYDROXIDE OLETH-30 HEXADIMETHRINE CHLORIDE MEA-LAURETH SULFATE PARFUM / FRAGRANCE SODIUM METABISULFITE ISOPROPANOLAMINE EDTA RESORCINOL ERYTHORBIC ACID p-PHENYLENEDIAMINE 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE EUGENOL m-AMINOPHENOL LINALOOL CITRONELLOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL FIL CODE D32144/2 Formula 437047 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 25 VOLUME , REVELATEUR 25 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12859/16 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1