L'Oréal Professionnel Paris Purple Shampoo — Color-Depositing Neutralizes Yellow & Boosts Shine for Blonde, Silver & Bleached Hair

L'Oréal Professionnel Paris Color Depositing Purple Shampoo neutralizes unwanted yellow and brassy tones in natural, color-treated or bleached white, silver and blonde hair while adding softness and shine.

This professional-grade purple shampoo uses violet micro-pigments and the Gloss Protect System to correct warm, yellowing hues and refresh cool tones between salon visits. Designed for daily or occasional use depending on your needs, the formula deposits subtle violet color to balance brassiness without over-toning. It also supports the hair’s silky texture and surface shine, making it a practical part of an at-home color maintenance routine.

How does this purple shampoo remove yellow and brass from blonde hair?

The shampoo works by depositing tiny violet pigments that sit on the hair surface to visually neutralize yellow and orange undertones. Those opposite-color pigments counteract warm shades, helping hair appear cooler and more neutral without heavy chemical processing.

• Violet micro-pigments blend with existing color to reduce brassiness.
• Gloss Protect System helps preserve cuticle integrity while toning.
• Can be used regularly to maintain a cooler, salon-fresh look.

When and how often should I use this product for best results?

Usage frequency depends on your starting tone and sensitivity to purple pigments. Those with freshly lightened, very warm, or silver hair may use it 1–2 times weekly; people who notice subtle yellowing can use it more often, even daily, to maintain coolness.

• Distribute evenly through wet hair and lather thoroughly.
• Rinse well; repeat if needed for stronger toning effects.
• Alternate with your regular shampoo or use the Silver Conditioner for finishing care.

Will it work on natural, colored, and bleached hair — and is it safe for sensitive hair?

Yes — the formula is suitable for natural blondes, color-treated and bleached hair, including white and silver tones. It’s designed as a cosmetic toner rather than a harsh chemical treatment, so it’s generally gentle when used as directed, but avoid prolonged contact on compromised or irritated scalps.

• Safe for a range of light hair shades from blonde to platinum and silver.
• Cosmetic pigment action rather than permanent color alteration.
• Use sparingly on damaged hair and rinse thoroughly to avoid buildup.

How does this product support shine and hair texture while toning?

Beyond neutralizing brass, the Gloss Protect System in the shampoo helps maintain hair surface smoothness and reflectivity, so toned hair also looks glossy and feels softer. Regular use can improve manageability and the appearance of salon-fresh color by maintaining surface health.

• Enhances softness and suppleness for easier styling.
• Boosts shine to make blonde tones look vibrant and healthy.
• Pairs well with L'Oréal Professionnel Silver Conditioner for balanced care.

Who is this for: This purple shampoo is aimed at anyone with white, silver, natural blonde, color-treated or bleached hair who wants to reduce yellowing and restore cooler tones between salon visits. It’s ideal for people seeking a simple at-home solution to keep blondes bright and maintain salon color longevity, while also improving hair softness and shine. If you have very porous, damaged hair or a sensitive scalp, use cautiously and follow with a nourishing conditioner.

Ingredients

AQUA / WATER • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • SODIUM HYDROXIDE • DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 CITRIC ACID • PARFUM / FRAGRANCE.