Love Ur Curls Shampoo for Curly, Wavy & Coily Hair — 8.5 oz Sulfate-Free Moisturizing Cleanser

Love Ur Curls Shampoo is a sulfate-free, concentrated cleansing shampoo designed to gently wash and moisturize curly, wavy, kinky and coily hair without stripping natural oils.

This 8.5 oz bottle combines shea butter and moringa oil in a light-foaming formula that removes buildup while preserving curl pattern, softness, and manageability. Formulated for sensitive scalps, it’s vegan, cruelty-free and gluten-free, and works best as the first step in the Love Ur Curls 3-step routine alongside the Hydrating & Detangling Conditioner and All-in-One Styler.

How does this shampoo clean without drying my curls?

The formula avoids harsh sulfates and uses a concentrated, gentle surfactant system that lifts dirt and product residue with minimal lather. That means you get a clean scalp while leaving natural oils to support curl elasticity and shine.

• Sulfate-free surfactants for mild cleansing
• Light foaming action—cleans without overstripping
• Concentrated formula: a little product goes a long way

What ingredients help moisturize and reduce breakage?

This shampoo is boosted with shea butter and moringa oil, ingredients chosen for their rich emollient and strengthening properties. They help improve slip during washing, reduce friction, and leave strands feeling softer and more resilient after rinsing.

• Shea butter: nourishes and softens cuticles
• Moringa oil: lightweight hydration and antioxidant support
• Added slip to ease detangling and reduce mechanical breakage

Will this product work for my curl type and styling routine?

Love Ur Curls Shampoo is formulated for all curl types—wavy through coily—and is designed to be non-sticky and non-crunchy so it won’t interfere with styling. For best results, use it as the cleansing step before the brand’s Hydrating & Detangling Conditioner and All-in-One Styler tailored to your curl pattern.

• Suitable for waves, curls, kinks, and coils
• No cast or crunchy residue—supports natural curl definition
• Integrates into a 3-step system for consistent results

Is this shampoo safe for sensitive scalps and conscious shoppers?

The formulation avoids common irritants like sulfates and is gluten-free, vegan, and never tested on animals, making it a straightforward option for those who prioritize clean beauty standards. Its gentle profile means it can be used regularly without aggressive stripping.

• Vegan and cruelty-free—no animal testing
• Gluten-free and made for sensitive skin compatibility
• Backed by a 30-day satisfaction policy

Who is this for: Ideal for anyone with textured hair looking for a gentle, moisturizing cleanser that preserves curl shape and reduces friction during wash days. It’s especially useful for people who want a low-lather, nutrient-rich shampoo that pairs with a complementary conditioner and styler to reveal softer, more defined curls without crunch or residue.