Loving Tan Deluxe Gradual Tan Lotion — Medium Buildable Self-Tanner, Fast-Drying Shea Moisture (5.07 fl oz)

Loving Tan Deluxe Gradual Tan Lotion is a professional-strength, medium gradual self-tanning lotion that builds a natural-looking tan with quick-dry, moisturizing action.

This lotion is formulated to either extend your Loving Tan mousse or work alone to create a deeper, natural bronze over several daily applications. Delivering a tinted, buildable medium shade from a 5.07 fl oz bottle, the product combines naturally derived DHA, a shea butter–rich base and a fast-absorbing texture to give streak-free colour without heavy residue. Packaging has been refreshed, but the core formula and performance remain designed for reliable at-home sunless tanning.

How quickly will I see colour and how long does it develop?

You’ll notice an immediate subtle tint on application thanks to the light colour guide, and the gradual DHA development deepens over the following 24 hours. Repeat daily to intensify the shade; expect visible build after the first use and richer results with continued applications.

• Instant tint for an even initial result
• Colour continues to deepen up to 24 hours after application
• Daily application builds shade; alternate-day use extends mousse tans up to two weeks
• Approximately 7+ full-body applications per 5.07 fl oz bottle, depending on usage

Will this formula feel heavy or leave a sticky finish?

The Deluxe Gradual Tan Lotion is lightweight and fast-drying to avoid stickiness or a greasy film. A Shea Butter base adds hydration and helps improve skin softness and elasticity, while the quick-absorbing texture sits comfortably under clothing once dry.

• Fast-drying, non-sticky finish
• Shea Butter for moisturisation and smoother skin feel
• Dermatologist-tested for skin compatibility
• Suitable for daily body use without heavy residue

How should I apply it for the most even, long-lasting result?

For streak-free coverage, use a tanning applicator mitt and work the lotion into the skin using circular motions, blending around ankles, wrists and elbows. Apply sparingly to dry, rough areas and reapply daily until you reach the desired depth; maintain with every-other-day use if topping up a mousse tan.

• Use a Deluxe Applicator Mitt and circular strokes for even blending
• Apply lightly to feet, knees, hands and elbows to avoid excess build-up
• Reapply daily to build; alternate days to extend an existing mousse tan
• Allow up to 24 hours for full development between applications

Is this product cruelty-free and what are the active tanning ingredients?

Loving Tan Deluxe Gradual Tan Lotion is cruelty-free and uses naturally derived DHA as the active tanning ingredient, combined with a tinted colour guide for immediate results. The formula focuses on professional-strength performance while avoiding animal testing and prioritizing moisturizing components.

• Cruelty-free formulation
• Naturally derived DHA for gradual colour build
• Tinted guide for flawless initial application
• Professional-strength formula crafted in Australia

Who is this for? If you want a controllable, natural-looking medium tan without sun exposure—whether as a standalone gradual tanner or to prolong a Loving Tan mousse—this lotion fits well. It’s suited to people who prefer daily buildable colour, need a fast-drying, moisturising formula, and want cruelty-free ingredients with professional results at home.