Loving Tan Face Tanning Serum Medium — 2 Hour Express Hydrating, Lightweight 1 fl oz

Loving Tan NEW 2 Hr Express Face Tanning Serum in Medium delivers a hydrated, natural-looking sunless tan for the face in as little as two hours.

This lightweight, skincare-infused serum is designed specifically for facial skin: a tinted, fast-acting formula combining naturally derived DHA with hyaluronic acid, vitamin B5 and soothing botanicals to build an even, natural tan while supporting skin hydration. The colour guide helps you apply precisely, and the Fast 2 Hour development time means you can rinse away the tint quickly and see immediate results that deepen over the following 24 hours.

How quickly will I see a tan and how does the two-hour process work?

The serum is formulated to show visible colour from two hours after application, making it suitable for quicker routines or last-minute plans. After applying, you simply rinse off the guide tint at the two-hour mark to reveal an initial glow that continues to deepen naturally over 24 hours.

• Visible results from 2 hours; final depth develops within 24 hours.
• Rinse-off colour guide removes the temporary tint while leaving the developing tan.
• Repeat applications build a deeper, customizable shade.

Will this serum feel heavy, and how does it keep skin hydrated?

The formula is lightweight and absorbs quickly to avoid heaviness or greasiness on the face. It contains hyaluronic acid to attract and retain moisture, vitamin B5 to help condition the skin, plus chamomile extract to soothe during application.

• Light serum texture for comfortable daily or occasional use.
• Hyaluronic acid for moisture retention without oiliness.
• B5 and chamomile help support skin comfort and resilience.

Is the tan natural-looking and what is the active tanning ingredient?

The tanning effect is achieved using a 100% Ecocert naturally derived DHA blend — the same DHA base used in Loving Tan’s professional mousses — which reacts with surface skin proteins to develop a brown hue that mimics a sun-kissed look. The medium shade delivers a moderate, realistic bronze suited to many skin tones, and layering schedules allow for a customized intensity.

• Ecocert naturally derived DHA for professional-quality colour development.
• Medium shade offers a balanced, everyday bronze.
• Buildable application for subtle to more pronounced results.

How do I apply the serum for even results and minimal transfer?

The included tinted colour guide makes it easy to see where you've applied so coverage stays even across the face and hairline. Apply to clean, dry skin with upward, blending strokes; wash hands after use and allow the formula to develop before rinsing at the two-hour point or leaving longer for deeper colour. For minimal transfer, wait until the rinse step and allow the tan to fully set for several hours afterwards.

• Use the visible tint to ensure even distribution and avoid streaks.
• Apply on clean skin, blend along jawline and hairline for natural edges.
• Rinse after 2 hours for a lighter glow; longer development increases depth.

Who this product is for: Loving Tan 2 Hr Express Face Tanning Serum (Medium) is ideal for anyone seeking a quick, professional-quality sunless tan for the face without heavy creams or prolonged waiting. It suits users who want a hydrating, skincare-forward formula — people with normal to dry faces who appreciate buildable colour and a visible application guide. It’s vegan, cruelty-free and formulated to be gentle for routine use, making it a convenient option for busy schedules, seasonal maintenance or enhancing an even, natural complexion year-round.