Lunar Tides Semi-Permanent Hair Color Plum (4 fl. oz.) — Vegan, Bond-Building Plum-Purple Shade

Lunar Tides Semi-Permanent Hair Color in Plum (4 fl. oz.) is a vegan, bond-building, salon-grade semi-permanent dye that deposits rich plum-purple pigment with warm pink undertones for vibrant, dimensional color.

This semi-permanent formula from Lunar Tides blends vivid pigment with conditioning and bond-support technology to refresh, deepen, or experiment with color without long-term commitment. The 4 fl. oz. tube provides enough product for single or multiple applications depending on hair length, and the Plum shade offers a warm purple with pink highlights that looks lively on both pre-lightened and natural bases. Because it's semi-permanent, it gradually fades instead of growing out, making it easier to manage transitions and color layering.

How will Plum Purple look on my hair?

Plum presents as a deep purple with warm pink undertones; final results depend on your starting level and whether your hair is pre-lightened. On light blonde or bleached hair, the plum will appear very vivid and true to the tube. On darker or non-lightened hair, expect a subtler tint or a rich sheen rather than full opacity.

• Light blonde/bleached: vivid, bright plum with pink highlights
• Medium brown: noticeable purple sheen and enriched tone
• Dark brown/black: subtle tint or glossy cool undertone
• Pre-lightening recommended for maximum vibrancy

How long does Lunar Tides semi-permanent color last and how does it fade?

Longevity varies with hair porosity, washing frequency, and styling choices; expect color to last several weeks to a few months with gradual fading. The shade will soften and lose intensity over time rather than a harsh line of demarcation, making it suitable for seasonal changes or frequent color experimentation.

• Fades progressively with each wash, typically lasting 4–12+ weeks
• Using sulfate-free shampoos and cool water extends vibrancy
• Less frequent washing and color-safe products slow fading
• Touch-ups or layering refresh color without full re-dye

Is the formula safe for damaged or color-treated hair?

Lunar Tides includes a bond-building treatment and conditioning agents designed to improve softness and manageability, making it suitable for dry, bleached, or previously colored hair. While it’s formulated to be gentle, results are best when used according to directions and paired with supportive aftercare.

• Bond-building treatment helps support hair strength and texture
• Conditioning base reduces dryness and enhances softness
• Vegan and cruelty-free ingredients avoid harsh animal-derived additives
• Recommended strand test on damaged hair before full application

How do I apply and maintain Plum for best results?

Apply to clean, dry hair for even saturation; leave the color on according to package timing for optimal deposit. Maintain color with gentle, sulfate-free cleansers, cool water rinses, and occasional color-depositing conditioners to revive tone between applications.

• Apply evenly from roots to ends; process as directed on product insert
• Use a wide-tooth comb to distribute color and avoid patchiness
• Rinse with cool water and follow with color-safe conditioner
• Use color-refresh conditioners or masks to prolong vibrancy

Who is this for? Lunar Tides Semi-Permanent Plum is made for anyone seeking a bold but low-commitment purple with warm pink undertones—ideal for creative stylists, first-time color changers, and experienced users refreshing faded shades. Choose this formula if you want salon-quality pigment plus conditioning benefits and bond-support in a cruelty-free, vegan product that’s easy to apply and maintain.

Ingredients

Water/Aqua/Eau, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Phenoxyethanol, Aspergillus ferment, Arginine, Parfum/Fragrance