Lunar Tides Semi-Permanent Hair Color — Plum 8 fl. oz., vegan conditioning formula with bond-building treatment

Lunar Tides Semi-Permanent Hair Color in Plum is a vegan, conditioning dye that deposits vivid plum pigment while helping improve softness and manageability for color-treated, dry, or damaged hair.

Whether you're refreshing a faded shade, experimenting with a bold new hue, or adding depth to pre-lightened hair, this 8 fl. oz. salon-grade formula delivers rich, semi-permanent color without the commitment of permanent dyes. The Plum shade offers a deep, cool-toned violet that appears best on pre-lightened or naturally darker bases when used alone or blended for subtler results. Formulated with a bond-building treatment and conditioning agents, it aims to leave hair feeling softer and easier to style after application.

How vibrant will Plum look on my hair?

Plum shows most vividly on pre-lightened or bleached hair; on darker bases it adds subtle tone and shine rather than full opacity. Results depend on starting color, porosity, and application time, so expect brighter, truer pigment on lighter hair and translucent, tint-like results on darker shades.

• Pre-lightened hair: rich, saturated plum tones.
• Medium brown hair: noticeable violet undertones and shine.
• Dark brown to black hair: subtle color tint and cool sheen.
• Porous or damaged hair: may take pigment more intensely—consider strand testing.

How do I use this semi-permanent color safely at home?

Application is straightforward: shampoo, towel-dry, apply evenly, process, then rinse until water runs clear. Use gloves, follow a patch test for allergies, and read timing guidelines to customize intensity without over-processing.

• Prep: shampoo and towel-dry hair; do not condition before application.
• Application: apply section by section for even coverage, using the full 8 fl. oz. for medium to long hair.
• Timing: follow package timing; longer processing intensifies shade.
• Aftercare: rinse, use the included bond-building treatment or a color-safe conditioner.

What makes Lunar Tides different from other semi-permanent dyes?

Lunar Tides combines salon-quality pigments with a bond-building treatment and a vegan, cruelty-free formula designed to condition while coloring. It targets manageability and softness alongside bold color, making it suitable for creative colorists and first-time users alike.

• Bond-building treatment supports the look and feel of stronger hair.
• Vegan, cruelty-free formulation with conditioning agents.
• Professional-grade pigments for true-to-tone results on lightened hair.
• Flexible use: refresh, blend, or experiment without permanent commitment.

How long will the Plum shade last and how should I maintain it?

As a semi-permanent dye, Plum gradually fades over weeks to months depending on washing frequency and hair porosity. Use color-safe, sulfate-free shampoos, cool water rinses, and occasional color-depositing conditioners to preserve tone and vibrancy longer.

• Typical fade: gradual over several weeks; frequency varies by hair care routine.
• Maintenance: wash less often, use cool water and mild, color-safe products.
• Refresh options: reapply full product or mix with other shades for custom tones.
• Bond-building treatment: use post-color to help improve softness and manageability.

Who is this for: Lunar Tides Semi-Permanent Hair Color in Plum is ideal for creative individuals who want bold, adjustable color without permanent commitment, salon stylists seeking a conditioning semi-permanent option, and anyone with pre-lightened or naturally light hair aiming for vivid violet-plum results. If you have dark, untreated hair and seek subtle tone changes or enhanced shine, this formula also provides a translucent, fashion-forward tint. Always patch-test and strand-test before full application, and follow aftercare to extend color life and maintain hair manageability.

Ingredients

Water/Aqua/Eau, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Phenoxyethanol, Aspergillus ferment, Arginine, Parfum/Fragrance