Madison Reed Radiant Hair Color Kit — 4NA Messina Brown (Darkest Ash Brown), Permanent Dye, Ammonia & PPD-Free, 100% Gray Coverage

Madison Reed Radiant Hair Color Kit in 4NA Messina Brown (Darkest Ash Brown) is a salon-quality permanent dye that delivers dimensional, cool-toned brown with 100% gray coverage while avoiding harsh ingredients like ammonia and PPD.

This at-home kit recreates the same formula used in Madison Reed Hair Color Bars, engineered to give long-lasting color with a cooler, smoky undertone. The Smart 8-Free formula skips commonly criticized chemicals and instead blends nourishing ingredients — keratin, argan oil, and ginseng root extract — to help hair feel conditioned and look glossy. The kit is designed for easy application, whether you’re touching up roots or refreshing an all-over shade, and includes tools and instructions so you can achieve predictable results at home.

What does Messina Brown (4NA) look like on different hair bases?

4NA is a deep ash brown with cool, smoky undertones that reads natural on most medium-to-dark bases. On lighter or previously warmed hair it may neutralize unwanted warm tones; on darker bases it deepens and adds subtle ash dimension. Staying within two shades of your natural color produces the most even, salon-like finish.

• Medium blonde to light brown bases: cooler, smoky brown with reduced brassiness.
• Natural medium to dark brown: rich, deep ash brown with visible dimension.
• Very dark or black hair: may deepen tone without dramatic change; consider pre-lightening for lighter results.

How does this kit cover gray hair and maintain natural dimension?

The formula is formulated for 100% coverage of light-to-moderate grays and creates a blended, multi-tonal appearance rather than a flat, single tone. Pigments penetrate evenly to mask gray strands while the conditioning agents help prevent the dry, brittle finish associated with some permanent dyes. For best coverage, follow timing and application instructions closely, especially on resistant gray areas.

• Full gray coverage for light-to-moderate gray patterns.
• Conditioning ingredients reduce dryness and enhance shine.
• Instructions include root-specific timing to even out resistant strands.

Is the Smart 8‑Free formula safer for my hair and scalp?

Madison Reed’s Smart 8‑Free formula omits ammonia, PPD, parabens, phthalates, gluten, SLS, resorcinol, and titanium dioxide, aiming to reduce exposure to those common additives. While every scalp reacts differently, the kit is dermatologist-tested and includes a barrier cream and gloves to minimize irritation. Always perform the included patch and strand tests before full application to check for sensitivity and desired shade results.

• Free of eight commonly avoided ingredients for gentler chemistry.
• Dermatologist-tested and Leaping Bunny certified for safety and cruelty-free status.
• Patch and strand tests are supplied and recommended for best results.

How should I use and care for colored hair to extend vibrancy?

Following application, choose sulfate-free shampoos and color-safe conditioners to protect pigment and maintain moisture. Limit heat styling and use UV-protective products when exposed to strong sunlight. Many customers recolor every 4–6 weeks to refresh roots and preserve the shade’s depth.

• Use color-safe, sulfate-free cleansing and conditioning products.
• Minimize high-heat styling and apply heat protectant when needed.
• Refresh color every 4–6 weeks or as root regrowth appears.

Who is this for? The Madison Reed Radiant Hair Color Kit in 4NA Messina Brown is ideal for someone with natural medium-to-dark hair or light-to-moderate grays who wants a cool, smoky brown without harsh chemicals. It suits color users who prefer at-home convenience but expect salon-caliber results, plus those seeking a formula enriched with conditioning additives. If you’re aiming to neutralize warm tones, cover grays fully, and maintain hair softness, this kit is formulated for those goals—just be sure to perform the included patch and strand tests and stay within two shades of your natural color for the most predictable outcome.

• What's in the box: Radiant Cream Color, Conditioning Color Activator, gloves, protective cap, barrier cream, detailed instructions.
• Certifications: Dermatologist-tested, cruelty-free, Leaping Bunny certified.
• Key actives: Keratin, argan oil, ginseng root extract for added shine and conditioning.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, STEARYL ALCOHOL, ETHANOLAMINE, PROPYLENE GLYCOL, CETYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, CETETH-2, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, PALMITIC ACID, ASCORBIC ACID, EDTA, SODIUM HYDROSULFITE, SODIUM SULFITE, BUTYLENE GLYCOL, 4-CHLORORESORCINOL, M-AMINOPHENOL, 2-METHYLRESORCINOL, P-AMINOPHENOL, 2,4 DIAMINOPHENOXYETHANOL HCL. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.