Madison Reed Radiant Hair Color Kit — 4VR Darkest Cool Sangria (Volterra Amethyst), Vivid Violet-Red Permanent Color, Ammonia & PP

This at-home permanent hair color is formulated to deliver intense, fashion-forward tone while being kinder to hair than many conventional dyes. Designed as Madison Reed’s Smart 8-Free formula, the kit combines professional-grade pigments with conditioning ingredients like keratin, argan oil, and ginseng root extract. The result is a bold, long-lasting shade (Volterra Amethyst) that performs best when you stay within two shades of your natural color.

How vibrant and long-lasting is the 4VR Darkest Cool Sangria shade?

The 4VR shade is created for maximum color intensity, producing a deep violet-red result with luminous shine. It’s a permanent formula that resists quick fading when applied to hair in the recommended color range and maintained with color-safe care.

• Designed for vivid, fashion-forward color outcomes rather than gray coverage.
• Permanent pigments for sustained tone between touch-ups.
• Best results when applied within two shades of your starting color.
• Pair with color-care shampoo and conditioner to prolong vibrancy.

Will this kit damage my hair?

The formula aims to minimize dryness and roughness by excluding harsh ingredients like ammonia, PPD, parabens, and sulfates, and by adding nourishing agents. Conditioning components help the hair feel smoother and look shinier compared with many traditional box dyes.

• Smart 8-Free blend avoids ammonia, PPD, parabens, phthalates, gluten, SLS, resorcinol, and titanium dioxide.
• Contains keratin to help strengthen hair structure during color processing.
• Argan oil and ginseng root extract contribute moisture and manageability.
• Dermatologist-tested and Leaping Bunny certified for cruelty-free assurance.

How do I use this kit for best results?

The kit is created for straightforward at-home application and includes all necessary items: Radiant Cream Color, a Conditioning Color Activator, gloves, a cap, barrier cream, and a step-by-step instruction booklet. Following the included directions and performing a patch and strand test will help achieve an even, predictable outcome.

• Perform a patch test 48 hours before full application to check sensitivity.
• Follow the instruction booklet for mixing ratios and processing times.
• Apply to dry, unwashed hair for even pigment uptake unless instructed otherwise.
• Rinse thoroughly and use color-safe conditioner after processing to seal cuticle and boost shine.

How often should I recolor and can I touch up roots?

Most users refresh color every 4–6 weeks; the exact frequency depends on hair growth rate and how quickly your tone fades. This shade is optimized for all-over application and root touch-ups when maintaining color intensity, though it isn’t formulated for covering heavy gray.

• Typical recolor window: 4–6 weeks for maintained vibrancy.
• Kit supports root touch-ups and all-over refreshes for consistent tone.
• Not intended as a primary solution for 100% gray coverage in very light gray hair.
• Subscribe & Save options available for automatic reorders on a schedule.

Who is this for: The Madison Reed Radiant 4VR Darkest Cool Sangria is ideal for someone seeking a bold, fashion-forward permanent color with a violet-red finish and who prefers formulas without harsh chemicals. It suits color-savvy shoppers wanting salon-quality pigment at home, people with little to moderate gray who prioritize tone over gray coverage, and anyone looking to add glossy, conditioned shine to their colored hair while minimizing exposure to traditional harsh dye ingredients.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, CETYL ALCOHOL, ETHANOLAMINE, PROPYLENE GLYCOL, CETEARYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, CETETH-2, COCAMIDOPROPYL BETAINE, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, ASCORBIC ACID, DISODIUM EDTA, SODIUM METABISULFITE, SODIUM HYDROSULFITE, BUTYLENE GLYCOL, XANTHAN GUM, SILICA, TOLUENE-2,5-DIAMINE SULFATE, 1-HYDROXYETHYL-4,5-DIAMINO PYRAZOLE SULFATE, 1-NAPHTHOL, 5-AMINO-6-CHLORO-O-CRESOL. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.