Madison Reed Radiant Hair Color Kit — 5NA Torino Brown (Dark Ash Brown), Ammonia & PPD-Free, Superior Gray Coverage

Madison Reed Radiant Hair Color Kit in 5NA (Torino Brown) is a permanent, dark ash brown hair dye formulated to deliver dimensional, cool-toned color with full gray coverage without ammonia or PPD.

This at-home color kit recreates the salon formula used at Madison Reed Hair Color Bars, offering a richer, multi-dimensional dark ash brown with smoky undertones. The Smart 8-Free formula avoids harsh ingredients commonly found in box dyes and includes conditioning actives like keratin, argan oil, and ginseng root extract to help maintain hair softness and shine. The kit is designed for predictable, long-lasting color ideal for root touch-ups or an all-over refresh when you want professional results at home.

How natural-looking is the Torino Brown shade on different base colors?

5NA Torino Brown reads as a cool, dark ash brown with subtle smoky depth that blends well with most natural brown bases. It works best when you stay within two shades of your natural color, helping the result appear seamless and dimensional rather than flat.

• Best for natural dark blondes to medium browns seeking a cool-toned dark brown.
• Maintains depth and reduces warm/red undertones for a smoky finish.
• Produces multi-tonal results rather than a single flat color.

Will this color cover gray hair effectively?

The formula provides complete gray coverage for light-to-moderate grays, delivering even pigment saturation across roots and lengths. It’s formulated to avoid an over-processed appearance while still masking grays thoroughly.

• 100% coverage on light-to-moderate gray areas.
• Suitable for both root touch-ups and full-head application.
• Designed to blend grays into a natural-looking, unified shade.

What ingredients are used and how do they affect hair condition?

This permanent color uses Madison Reed’s Smart 8‑Free approach, removing common harsh additives while adding nourishing agents to support hair health. Conditioning ingredients help the hair feel softer and look shinier after coloring compared with traditional box dyes.

• Free from ammonia, PPD, parabens, resorcinol, phthalates, gluten, SLS, and titanium dioxide.
• Enriched with keratin to strengthen hair structure.
• Argan oil and ginseng root extract provide moisture and shine.

How do I use the kit for the best result and how often will I need to recolor?

The kit includes everything for a safe at-home application: color cream, conditioning activator, gloves, cap, barrier cream, and a clear instruction booklet. Most people recolor every 4–6 weeks to maintain root coverage and vibrancy, but frequency varies with hair growth and personal preference.

• Follow the provided step-by-step guide and perform a patch test first.
• Apply to roots for touch-ups or through lengths for an all-over refresh.
• Expect touch-up intervals of roughly 4–6 weeks; adjust based on regrowth.

Who this is for: Madison Reed Radiant Hair Color Kit in 5NA (Torino Brown) suits anyone seeking a salon-grade permanent dark ash brown at home—particularly those who want reliable gray coverage, a cool smoky tone, and a gentler ingredient profile. It’s a strong pick for users who prefer ammonia-free formulas and added conditioning benefits, for people within two shades of this color seeking natural, dimensional results without sacrificing hair feel.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, STEARYL ALCOHOL, ETHANOLAMINE, PROPYLENE GLYCOL, CETYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, CETETH-2, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, PALMITIC ACID, ASCORBIC ACID, EDTA, SODIUM HYDROSULFITE, SODIUM SULFITE, BUTYLENE GLYCOL, 2-METHYLRESORCINOL, P-AMINOPHENOL, 4-CHLORORESORCINOL, M-AMINOPHENOL, 2,4 DIAMINOPHENOXYETHANOL HCL. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.