Madison Reed Radiant Hair Color Kit 5NGM Dark Cinnamon Brown (Gold‑Mahogany) — Permanent, PPD‑Free & Ammonia‑Free

This at-home permanent hair color kit is formulated to give salon-quality results without the harsh ingredients found in many boxed dyes. The Smart 8-Free formula avoids ammonia, parabens, PPD, phthalates, gluten, SLS, resorcinol and titanium dioxide, and the color is enriched with keratin, argan oil and ginseng root extract to help maintain shine and manageability. The 5NGM shade—dark cinnamon brown with gold mahogany tones (Catania Brown)—is designed to create depth and warmth, ideal for those who want a natural-looking, dimensional finish.

How does the 5NGM shade look on different hair bases?

The final tone depends on your starting color and underlying pigments—darker bases will show a deeper cinnamon-brown, while lighter hair will reveal brighter gold-mahogany highlights. For those within two shades of the chosen color, results are most predictable and closest to the sample swatch.

• Dark brown base: richer, deeper cinnamon with subtle warmth
• Medium brown base: balanced brown with visible gold-mahogany shine
• Light brown to dark blonde: pronounced warm highlights and luminous dimension
• For best results: stay within two shades of your natural color

What does “Smart 8‑Free” and the ingredient blend mean for my hair?

Smart 8‑Free means the formula omits eight commonly used harsh additives, while still delivering permanent, salon-grade pigment. Conditioning ingredients like keratin and argan oil are included to reduce the typical dryness associated with coloring and to leave hair feeling smoother and appearing shinier.

• No ammonia—gentler scent and a kinder processing experience
• Keratin replenishes protein to help hair feel stronger
• Argan oil adds softness and shine without weighing hair down
• Ginseng root extract supports scalp comfort and hair manageability

How do I use this kit to cover gray and do root touch-ups?

The kit includes Radiant Cream Color and Conditioning Color Activator plus tools and clear instructions for full-color application or targeted root blending. This permanent formula is formulated for 100% gray coverage when applied as directed, and it’s suitable for both all-over coloring and precision root work.

• Follow enclosed instructions for mixing ratios and processing times
• Use gloves, barrier cream and the included cap for neat application
• Apply to roots first for touch-ups, or saturate strands for full coverage
• Most users recolor every 4–6 weeks to maintain consistent coverage

Is this product tested and safe for regular at-home use?

Madison Reed Radiant products are dermatologist-tested and carry cruelty-free Leaping Bunny certification, with a formulation that removes several common irritants. The kit contains clear safety steps and once-mixed instructions to help you achieve predictable results at home.

• Dermatologist-tested for consumer peace of mind
• Leaping Bunny certified—no animal testing
• Includes gloves, instruction booklet and protection items in the box
• Subscription option available for regular deliveries and savings

Who this is for: This kit suits anyone seeking permanent, natural-looking dark cinnamon brown with warm gold-mahogany highlights and complete gray coverage without ammonia or PPD. It’s ideal for users who prefer salon-quality color at home, want to avoid certain chemical additives, and value conditioning ingredients that help hair stay soft and shiny between salon visits.

• Includes: Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream, detailed instruction booklet
• Suits: root touch-ups, all-over color refreshes, and those covering gray hair
• Usage tip: perform a strand test if you’re changing shade significantly

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, CETYL ALCOHOL, ETHANOLAMINE, CETEARYL ALCOHOL, PROPYLENE GLYCOL, CETEARETH-25, COCAMIDE MEA, CETETH-2, COCAMIDOPROPYL BETAINE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, ASCORBIC ACID, DISODIUM EDTA, SODIUM METABISULFITE, SODIUM HYDROSULFITE, SILICA, XANTHAN GUM, BUTYLENE GLYCOL, P-AMINOPHENOL, 4-CHLORORESORCINOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.