Madison Reed Radiant Hair Color Kit — 5NGV Napoli Dark Golden Brown, Permanent Gray Coverage & Conditioning

This at-home color kit gives rich, warm brown results with subtle golden highlights for natural depth and shine. Formulated as Madison Reed’s Smart 8-Free permanent color, it avoids common harsh additives while including conditioning actives like keratin, argan oil, and ginseng extract to help preserve hair texture and luster. The kit contains everything you need for a single full-coverage application—perfect for root touch-ups or an all-over refresh.

How does this color perform on gray hair?

5NGV is designed to provide complete gray coverage that blends seamlessly from root to tip. The permanent dye penetrates the hair shaft to replace pigment, so results last until natural hair growth requires a new application.

• Formulated for 100% gray coverage in one application
• Permanent formula that stays until new growth appears
• Shade depth suited for those within two shades of their natural color

What makes the Smart 8-Free formula different?

The Smart 8-Free label indicates the dye avoids eight commonly concerning ingredients, reducing exposure to potentially irritating chemicals. The formula instead focuses on conditioning agents to maintain hair feel and reduce post-color dryness.

• Free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide
• Includes keratin, argan oil, and ginseng root extract for improved texture
• Dermatologist-tested and cruelty-free (Leaping Bunny cert.)

How should I use the kit for best results?

Follow the included instructions and stay within two shade levels of your natural color to achieve the truest match. Prepping hair, timing the development correctly, and applying evenly will help produce a uniform, dimensional finish.

• Use the barrier cream and gloves included to protect skin and hands
• Apply to dry hair for root coverage or to dry, unconditioned hair for all-over color
• Leave the product on for the specified processing time in the booklet for optimal pigment development

What should I expect for hair health and aftercare?

Since the formula contains nourishing extracts, expect softer, shinier results compared with many conventional permanent dyes. To extend vibrancy, use color-safe shampoos and condition regularly.

• Keratin and argan oil help smooth and add shine post-color
• Most customers recolor every 4–6 weeks depending on regrowth
• Routine use of sulfate-free, color-protecting products preserves tone and condition

Who is this product for? If you want a warm, dark golden brown shade with reliable gray coverage without harsh additives, Madison Reed Radiant 5NGV is a strong option. It suits people who prefer salon-style permanent color at home, those looking to minimize exposure to typical dye chemicals, and anyone who values built-in conditioning during color. Ideal for users whose current hair is within approximately two shades of the chosen color and for anyone performing regular root maintenance or full color refreshes.

• Includes: Radiant Cream Color, Conditioning Color Activator, disposable gloves, protective cap, barrier cream, and clear instructions.
• Note: For best safety, perform a patch test per the instructions before full application and follow all included guidance for timing and handling.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, STEARYL ALCOHOL, PROPYLENE GLYCOL, ETHANOLAMINE, CETYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, CETETH-2, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, PALMITIC ACID, ASCORBIC ACID, EDTA, SODIUM HYDROSULFITE, SODIUM SULFITE, BUTYLENE GLYCOL, 2-METHYLRESORCINOL, P-AMINOPHENOL, M-AMINOPHENOL, 2,4 DIAMINOPHENOXYETHANOL HCL, 4-CHLORORESORCINOL, 2-AMINO-3-HYDROXYPYRIDINE. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.