Madison Reed Radiant Hair Color Kit — 5RV Dark Garnet Red (Rimini Garnet), Vivid Permanent, PPD‑ & Ammonia‑Free

This single‑pack Radiant Cream Color formula gives a deep garnet red with vibrant red‑violet highlights for bold, fashion‑forward results. Formulated as Madison Reed’s Smart 8‑Free permanent dye, it aims to provide long‑lasting, salon‑grade color while excluding harsh ingredients commonly found in box dyes. The kit includes everything needed for an at‑home application: color cream, conditioning activator, gloves, cap, barrier cream, and step‑by‑step instructions.

What kind of color result can I expect from 5RV Dark Garnet Red (Rimini Garnet)?

This shade produces a rich dark garnet base with visible red‑violet vibrancy, ideal for those seeking dramatic, luminous red hair. It is tuned to deliver maximum color intensity and surface shine rather than targeted gray coverage.

• Deep garnet base with red‑violet undertones for multi‑dimensional color
• Designed for all‑over color or root refreshes, not formulated for gray blending
• Leaves hair with a glossy, reflective finish

How does the Smart 8‑Free formula affect hair health and scent?

The Smart 8‑Free blend removes ammonia, PPD, parabens, phthalates, SLS, titanium dioxide, resorcinol, and gluten from the ingredient list, reducing exposure to those additives while still offering permanent results. Conditioning agents help maintain softness and manageability so hair feels pampered after coloring.

• Keratin and argan oil help smooth and add shine
• Ginseng root extract supports a conditioned finish and improves combability
• Cleaner scent profile than many traditional box dyes thanks to the absence of ammonia

How do I use this kit to get the best outcome at home?

Follow the included instruction booklet and perform a patch/strand test first. Apply to dry, unwashed hair within two shades of your natural color for most predictable results, and time processing per the directions to achieve full development of the intense garnet tones.

• Wear the supplied gloves and use the barrier cream to protect skin
• Mix the Radiant Cream Color with the Conditioning Color Activator immediately before application
• Rinse and condition according to instructions; color typically refreshes every 4–6 weeks

Is this suitable for sensitive scalps or covering gray hair?

The formula is dermatologist‑tested and Leaping Bunny certified, designed to be gentler than conventional permanent dyes, but it is not a hypoallergenic guarantee. This particular shade focuses on vivid, non‑gray coverage results and is not formulated to reliably cover 100% gray.

• Dermatologist‑tested for general safety, but patch testing is recommended
• Leaping Bunny cruelty‑free certification—no animal testing
• Not intended for users seeking full gray coverage

Who is this for: Madison Reed Radiant 5RV Dark Garnet Red (Rimini Garnet) suits anyone wanting a bold, salon‑quality red with violet depth and high shine, especially those refreshing full‑color looks or roots rather than covering gray. It’s a good pick for people comfortable coloring at home who prefer formulas without ammonia or PPD and who value nourishing additives like keratin and argan oil.

Features:

• Vivid, all‑over permanent color emphasizing bold red‑violet tones (not for gray coverage)
• Smart 8‑Free: free of ammonia, PPD, parabens, resorcinol, phthalates, gluten, SLS, and titanium dioxide
• Enriched with keratin, argan oil, and ginseng root extract for soft, shiny results
• Dermatologist‑tested, cruelty‑free, Leaping Bunny certified; includes full application kit items

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, CETYL ALCOHOL, ETHANOLAMINE, PROPYLENE GLYCOL, CETEARYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, CETETH-2, 1-HYDROXYETHYL- 4,5-DIAMINO PYRAZOLE SULFATE, COCAMIDOPROPYL BETAINE, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, ASCORBIC ACID, DISODIUM EDTA, SODIUM METABISULFITE, SODIUM HYDROSULFITE, BUTYLENE GLYCOL, XANTHAN GUM, SILICA, 4-AMINO-2-HYDROXYTOLUENE, M-AMINOPHENOL, P-AMINOPHENOL, 1-NAPHTHOL, 5-AMINO-6-CHLORO-O-CRESOL. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.