Madison Reed Radiant Hair Color Kit 7NGV Light Golden Brown (Lucca) — Permanent, Salon-Quality, Ammonia & PPD-Free

Refresh your color with a professional-level permanent dye that avoids common harsh chemicals. This single-pack kit uses the same formula found in Madison Reed Hair Color Bars and is enriched with keratin, argan oil, and ginseng root extract to help hair look glossy and feel conditioned. The shade 7NGV—Light Golden Brown, also called Lucca Brown—works best when you stay within two shades of your natural color for predictable, dimensional results.

What makes this hair color different from regular box dyes?

Madison Reed created a simplified, cleaner permanent color that removes several commonly avoided ingredients while aiming to keep salon-style performance. Rather than typical formulations, this kit is Smart 8-Free, dermatologist-tested, and designed to minimize damage while delivering reliable gray coverage.

• Free of ammonia, PPD, parabens, resorcinol, phthalates, gluten, SLS, and titanium dioxide
• Includes conditioning color activator to reduce dryness
• Same professional base formula used in Madison Reed salons

How well does 7NGV Lucca Brown cover gray hair?

This shade is formulated for complete gray coverage, producing a natural, blended finish rather than a flat, single-tone effect. Coverage lasts until new growth appears; most people plan touch-ups every 4–6 weeks depending on growth and contrast.

• 100% gray coverage claimed for a seamless look
• Best results when within two shades of natural hair color
• Contains pigments and conditioning agents for even saturation

How do I use the kit for salon-quality results at home?

The kit comes with everything needed for application: Radiant Cream Color, Conditioning Color Activator, gloves, protective cap, barrier cream, and step-by-step instructions. Follow the included directions for mixing, timing, and rinsing to achieve consistent color and optimal conditioning.

• Prep with barrier cream on the hairline and gloves to protect skin
• Mix cream color and activator thoroughly before applying evenly
• Rinse and follow with the included after-color care for shine and softness

Will this color damage my hair?

The formula aims to minimize harshness by excluding several aggressive additives and by adding nourishing ingredients. While any permanent color alters hair structure to deposit pigment, the keratin, argan oil, and ginseng root extract help leave hair feeling smoother and appear shinier compared with conventional box dyes.

• Nourishing keratin helps maintain hair strength and manageability
• Argan oil adds surface shine and reduces roughness
• Ginseng root extract helps support a conditioned finish after coloring

If you have scalp sensitivities, perform a patch test before full application and follow all safety instructions in the booklet. This product is dermatologist-tested, cruelty-free, and Leaping Bunny certified, but individual reactions can vary.

Who is this for? This kit is aimed at adults who want permanent, salon-caliber gray coverage at home without several common harsh chemicals. Choose 7NGV Light Golden Brown (Lucca Brown) if your natural color is close to medium blonde-to-medium brown and you want a warm, multi-dimensional golden-brown shade with conditioning benefits. Ideal for people who color every 4–6 weeks and prefer cleaner formulations with professional results.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, STEARYL ALCOHOL, PROPYLENE GLYCOL, ETHANOLAMINE, CETYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, CETETH-2, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, PALMITIC ACID, ASCORBIC ACID, EDTA, SODIUM HYDROSULFITE, SODIUM SULFITE, BUTYLENE GLYCOL, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, M-AMINOPHENOL, 2,4 DIAMINOPHENOXYETHANOL HCL, 4-CHLORORESORCINOL, 2-AMINO-3-HYDROXYPYRIDINE. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.