Madison Reed Radiant Permanent Hair Color Kit — 3.5NNN Ravenna Brown (Darkest Brown-Black), 100% Gray Coverage, Ammonia & PPD Free

Madison Reed Radiant Hair Color Kit in 3.5NNN (Ravenna Brown) is a salon-grade permanent hair dye formulated to deliver 100% coverage of resistant gray while avoiding ammonia and other harsh ingredients.

This all-in-one kit combines concentrated pigment with nourishing additives so you can achieve rich, long-lasting color at home. Designed as the brand's Smart 8‑Free permanent system, the formula omits ammonia, PPD, parabens, phthalates, gluten, SLS, resorcinol, and titanium dioxide. It includes everything needed for an at-home professional application: Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream, and clear instructions.

How does this kit handle very stubborn gray hair?

The 3.5NNN Ravenna Brown shade belongs to Madison Reed’s Knockout Collection, formulated with extra pigment density to tackle resistant grays and mostly gray roots. When applied according to instructions, it’s designed to provide full gray coverage and a uniform, natural-looking finish.

• Extra pigment formula for maximum gray concealment
• Permanent color delivers even, long-lasting results
• Best for roots and full-head refreshes for mostly gray hair
• Use within two shades of your natural color for optimal results

What makes the Smart 8‑Free formula different from boxed dyes?

Madison Reed’s Smart 8‑Free approach removes eight commonly criticized ingredients to reduce exposure to harsh chemicals often found in conventional at-home dye kits. The formula still performs like a permanent salon color while including nourishing agents that help maintain hair texture and shine.

• Free of ammonia, PPD, parabens, phthalates, gluten, SLS, resorcinol, titanium dioxide
• Includes keratin, argan oil, and ginseng root extract for conditioning
• Dermatologist-tested and Leaping Bunny cruelty-free certified
• Salon formula used in Madison Reed Hair Color Bars

How do I get the best color and avoid unexpected results?

Follow the included instructions and do a patch/strand test before full application. Staying within two shades of your natural hue reduces the risk of uneven lift or overly dramatic contrast; this kit is optimized for predictable coverage rather than major lightening.

• Perform a patch test to check for sensitivity
• Do a strand test to preview final shade intensity
• Follow timing guidelines in the booklet for roots versus full head
• Refresh every 4–6 weeks for most users to maintain uniform color

What results and aftercare should I expect?

The Radiant system aims to leave hair looking glossy, conditioned, and evenly pigmented. Because the formula contains conditioning ingredients, hair typically feels softer than with many traditional permanent dyes, though using a post-color conditioner or routine will extend vibrancy.

• Shiny, conditioned finish thanks to keratin and argan oil
• 100% gray coverage on resistant grays when used as directed
• Color longevity similar to professional permanent dyes
• Recommended touch-ups every 4–6 weeks for root maintenance

Who is this for: This kit suits people who want salon-quality permanent color at home without common harsh chemicals, especially those with mostly gray or resistant gray hair seeking complete coverage. It’s ideal for users who prefer a darker natural brown-black result (3.5NNN Ravenna Brown), want nourishing support during coloring, and are comfortable following a full at-home application process. If you plan major lightening or dramatic shade changes beyond two levels from your natural color, consult a professional colorist for best results.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, CETYL ALCOHOL, PROPYLENE GLYCOL, ETHANOLAMINE, CETEARYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, COCAMIDOPROPYL BETAINE, CETETH-2, 2-METHYLRESORCINOL, POLYQUATERNIUM- 6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, ASCORBIC ACID, DISODIUM EDTA, SODIUM SULFITE, SODIUM HYDROSULFITE, SILICA, XANTHAN GUM, BUTYLENE GLYCOL, P-METHYLAMINOPHENOL SULFATE, 2-AMINO-4- HYDROXYETHYLAMINOANISOLE SULFATE, 2-AMINO-3-HYDROXYPYRIDINE, M-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.