Madison Reed Radiant Permanent Hair Color Kit — 4NGV Venezia Darkest Golden Brown, Ammonia & PPD-Free with Conditioning Actives

Madison Reed Radiant Hair Color Kit in 4NGV (Venezia Brown) is a permanent, darkest golden brown hair dye formulated to deliver dimensional, warm-toned color with full gray coverage while avoiding harsh ingredients.

If you want salon-style permanent color at home without ammonia or PPD, this Madison Reed kit offers a professional-grade formula enriched with conditioning actives. The shade 4NGV—often called Venezia Brown—lays down deep golden-brown pigment with warm, natural-looking highlights and is formulated to blend and conceal gray evenly. The package contains everything needed for a single application: color cream, activator, gloves, barrier cream, a cap, and clear step-by-step directions designed for predictable results.

How will this color perform on gray hair?

The Radiant formula is engineered for complete gray coverage, producing consistent, uniform color from root to tip. It’s permanent, so the color endures until your natural hair grows out, and the enriched conditioning ingredients help avoid the brittle feel some permanent dyes cause.

• 100% gray coverage for blended, natural-looking results
• Permanent dye that resists fading until regrowth
• Conditioning agents reduce dryness during processing
• Best when used within two shades of your natural color

What makes this formula gentler than typical box dyes?

This kit is part of Madison Reed’s Smart 8-Free line, which removes several common harsh additives found in conventional at-home colors. Instead, the color base is combined with hair-loving ingredients that aim to protect cuticles and enhance shine while the dye develops.

• Free of ammonia, PPD, parabens, phthalates, and other harsh ingredients
• Includes keratin, argan oil, and ginseng extract for conditioning benefits
• Dermatologist-tested and cruelty-free / Leaping Bunny certified
• Packaged for one complete application with clear instructions

How should I use 4NGV Venezia Brown for the best results?

Follow the included instruction leaflet step-by-step and perform a patch test first. For a polished, even outcome, apply to roots if touching up, or to fully towel-dried hair for an all-over refresh—process time varies by desired intensity and gray coverage.

• Do a 48-hour patch test before full application
• Stay within two shades of your natural color for optimal match
• Use gloves and barrier cream provided to protect skin and hands
• Rinse and follow with recommended aftercare to preserve tone

Will this shade suit my skin tone and natural base?

4NGV is a deep golden-brown with warm undertones that flatters many warm and neutral complexions. If your natural color is within two shades of this tone, the result will look natural and multi-dimensional; cooler skin tones can still wear it but may prefer cooler-leaning shades for balance.

• Deep golden-brown with warm highlights for dimension
• Works best when used near your natural depth (±2 shades)
• Neutral to warm complexions get the most harmonious effect
• Consider a strand test if you’re unsure about undertone match

Who is this for: This Madison Reed Radiant 4NGV kit is well suited for people seeking a permanent, salon-quality at-home color that covers gray thoroughly while avoiding a list of common harsh chemicals. It’s a good fit for those who prioritize conditioned feel and shine after coloring, prefer warm golden-brown tones, and are comfortable following a packaged, single-application routine. If you recolor on a regular schedule (many users refresh every 4–6 weeks) and want reliable, dimensional results without ammonia or PPD, this kit aims to deliver.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, CETYL ALCOHOL, ETHANOLAMINE, PROPYLENE GLYCOL, CETEARYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, CETETH-2, COCAMIDOPROPYL BETAINE, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, ASCORBIC ACID, DISODIUM EDTA, SODIUM METABISULFITE, SODIUM HYDROSULFITE, SILICA, XANTHAN GUM, BUTYLENE GLYCOL, 4-CHLORORESORCINOL, P-AMINOPHENOL, M-AMINOPHENOL, 2-METHYLRESORCINOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4 DIAMINOPHENOXYETHANOL HCL. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.