Madison Reed Radiant Permanent Hair Color Kit — 5NAC Milano Brown (Dark Chocolate with Copper‑Auburn), PPD‑Free

Madison Reed Radiant 5NAC (Milano Brown) is a permanent, salon-quality hair color kit that delivers rich dark chocolate brown with warm copper-auburn depth and full gray coverage without ammonia or PPD.

Designed to bring professional-grade color into your home, this kit combines a Smart 8-Free formula with nourishing actives so hair looks vibrant and conditioned after coloring. The shade 5NAC (Milano Brown) balances deep brown base tones with copper-auburn undertones for natural dimension and subtle warmth. The system includes color cream, developer, conditioning elements, and simple instructions for at-home application.

How will this shade look on my hair?

5NAC Milano Brown reads as a medium-dark chocolate brown with soft copper-auburn highlights that add movement and warmth. Results vary by starting color and porosity; for best predictability, stay within two shades of your natural shade.

• Expected tone: dark chocolate brown with warm copper auburn undertones
• Best for: natural brunettes and those with light to medium grays
• Notable: creates dimensional, multi-tonal finish rather than flat color

Will it cover gray hair completely?

This permanent formula is formulated for full gray coverage, giving an even, natural-looking result on regrowth and stubborn grays. Coverage is most reliable when applied as directed and when you’re within two shades of your natural color.

• Clinically designed to deliver 100% gray coverage
• Effective for root touch-ups and full-head recolors
• Use recommended development time for best saturation

What ingredients protect and condition my hair?

Madison Reed blends strengthening and smoothing ingredients into the color to reduce dryness and maintain shine. The kit avoids harsh additives commonly found in box dyes, while adding keratin and plant-derived oils for a conditioned finish.

• Keratin helps support hair structure and manageability
• Argan oil adds shine and smooths the hair surface
• Ginseng root extract contributes to overall hair feel and resilience

Is this safe and easy to use at home?

The kit is user-friendly and includes gloves, a protective cap, barrier cream, and clear instructions to guide at-home application. It’s dermatologist-tested and Leaping Bunny certified, and it’s free from ammonia, parabens, PPD, phthalates, gluten, SLS, resorcinol, and titanium dioxide.

• All-in-one kit: color cream, activator, and care items included
• Step-by-step instructions for roots or full-head application
• Cruelty-free certification and dermatologist-tested formulation

Who is this for? Madison Reed Radiant 5NAC is ideal for people who want a salon-inspired dark chocolate brown with warm auburn depth, full gray coverage, and a gentler ingredient profile than traditional box dyes. It suits natural brunettes updating their tone, those covering grays regularly, and anyone seeking conditioned results from a permanent at-home color. If your current shade is more than two levels lighter or darker than 5NAC, consider a closer-match shade for predictable results.

Kit contents: Radiant Cream Color, Conditioning Color Activator, pair of gloves, application cap, barrier cream, and illustrated instruction booklet. For maintenance, most customers recolor every 4–6 weeks or subscribe for scheduled deliveries.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, STEARYL ALCOHOL, ETHANOLAMINE, PROPYLENE GLYCOL, CETYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, CETETH-2, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, PALMITIC ACID, ASCORBIC ACID, EDTA, SODIUM HYDROSULFITE, SODIUM SULFITE, BUTYLENE GLYCOL, 2-METHYLRESORCINOL, P-AMINOPHENOL, 4-CHLORORESORCINOL, M-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.