Madison Reed Radiant Permanent Hair Color Kit — 5NRM Trieste Red Dark Mahogany, Ammonia-Free, 100% Gray

Madison Reed Radiant Hair Color Kit in 5NRM Trieste Red is a permanent, ammonia-free hair dye that delivers full gray coverage and a rich dark mahogany red finish with nourishing ingredients.

Designed to give salon-caliber color at home, this kit uses Madison Reed’s Smart 8-Free formulation to avoid common harsh additives while still providing long-lasting pigment. The formula is enriched with keratin, argan oil, and ginseng root extract to help maintain softness, shine, and manageability after coloring. Each pack contains everything needed for an at-home application: Radiant Cream Color, Conditioning Color Activator, gloves, a cap, barrier cream, and clear step-by-step instructions.

How natural will the Trieste Red 5NRM look on my hair?

The 5NRM shade is a dark mahogany red that reads as a deep, warm red with brown undertones—designed to appear natural rather than overly bright. It blends especially well if you are within two shades of the shade guide or have a medium-to-dark base. Expect subtle red richness that shows more in sunlight and appears subdued indoors.

• Deep mahogany red with warm brown undertones
• Best if within two shades of your natural color
• Shows red highlights in bright light, looks natural indoors
• Suitable for covering natural or salt-and-pepper gray

Will this cover gray hair completely and last?

This permanent formula is formulated for 100% gray coverage, producing even, full coverage that lasts until new growth appears. Color longevity depends on hair porosity, aftercare, and the frequency of washing, but most people recolor every 4–6 weeks to maintain roots and vibrancy. Using color-safe shampoo and conditioning routines helps preserve tone and gloss.

• Permanent dye intended for total gray coverage
• Typical touch-up cycle: every 4–6 weeks
• Longevity boosted by sulfate-free, color-safe products
• Even coverage for both roots and all-over application

What makes the Smart 8‑Free formula different from other box dyes?

Madison Reed’s Smart 8‑Free approach eliminates eight commonly used harsh ingredients without compromising color performance. The kit is free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide, reducing exposure to those substances while still delivering salon-quality pigment. The formula adds hair-nurturing ingredients so strands feel conditioned after processing instead of brittle or dry.

• No ammonia, parabens, PPD, phthalates, or SLS
• Enriched with keratin to support hair structure
• Argan oil and ginseng root extract for shine and softness
• Dermatologist-tested and Leaping Bunny certified

How do I use this kit for best results at home?

The kit includes everything required and a clear instruction booklet—follow the included timing and mixing directions closely for predictable results. Strand testing and a patch test are recommended before full application to check compatibility and final shade. If you’re matching roots to all-over color, apply to roots first then process the ends; for a full color refresh, apply evenly from roots to tips.

• Perform a patch test 48 hours before coloring
• Mix Radiant Cream Color with Conditioning Color Activator per instructions
• Apply to roots first for touch-ups, or all over for full color refresh
• Rinse, shampoo with color-safe products, and condition to lock in shine

Who is this for: This Madison Reed Radiant Hair Color Kit in 5NRM Trieste Red is suited for people seeking a deep mahogany-red permanent shade with full gray coverage and fewer harsh chemicals. It’s a good choice for at-home color maintenance, root touch-ups, and anyone who wants salon-level pigmentation with added conditioning benefits. If you have very light or heavily damaged hair, consult a color professional before using permanent dye; otherwise, follow the included directions and recommended shade-matching guidance for best results.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, STEARYL ALCOHOL, PROPYLENE GLYCOL, ETHANOLAMINE, CETYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, CETETH-2, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, PALMITIC ACID, ASCORBIC ACID, EDTA, SODIUM HYDROSULFITE, SODIUM SULFITE, BUTYLENE GLYCOL, 2-METHYLRESORCINOL, P-AMINOPHENOL, M-AMINOPHENOL, 1-NAPHTHOL, 2-AMINO-3-HYDROXYPYRIDINE. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.