MATRIX Color Obsessed Antioxidant Shampoo for Color-Treated Hair — 10.1 fl oz, Vegan & Cruelty-Free, Color-Fade Protection

MATRIX Color Obsessed Antioxidant Shampoo is a vegan, cruelty-free salon formula designed to gently cleanse and protect color-treated hair while helping reduce color fade.

This shampoo is formulated for people who color their hair and want a routine cleanser that supports pigment retention and hair manageability. It combines antioxidant-rich ingredients with a salon-grade surfactant system to remove dirt, oil, and styling buildup without stripping salon-applied color. The product comes in a 10.1 fl. oz. bottle and is labeled vegan and cruelty-free; packaging may vary between batches.

How does this shampoo help keep my color looking fresh?

The formula uses antioxidants and gentle cleansers to limit oxidative stress and reduce the factors that accelerate fading from environmental exposure. By avoiding harsh sulfates and using color-safe surfactants, it cleans hair while maintaining the integrity of deposited color molecules.

• Antioxidant support helps protect color from free-radical damage.
• Gentle surfactants cleanse without aggressive stripping.
• Vegan, salon-grade formulation for color maintenance.
• Designed to be used regularly without dulling vibrancy.

Will it work on all types of salon color and treated hair?

Yes — the shampoo is intended for a wide range of color-treated hair, including permanent, demi-permanent, and semi-permanent tones, as well as chemically processed hair. It focuses on supporting color longevity and overall hair feel rather than altering salon-applied pigments.

• Suitable for natural and chemically colored hair types.
• Safe for use after professional color services.
• Compatible with additional color-care products and routines.

How should I add this into my hair care routine?

Use the shampoo as the cleansing step in your regular wash routine — apply to wet hair, lather, and rinse. For best results, follow with a color-protecting conditioner or leave-in treatment to seal the cuticle and lock in moisture.

• Wet hair thoroughly, apply a quarter-sized amount (adjust to length), lather and rinse.
• Pair with a color-protecting conditioner from the same line for balanced hydration.
• Use 2–3 times weekly or as needed depending on styling product buildup and scalp oil.

What practical benefits will I notice after regular use?

Regular use helps hair feel cleaner and more manageable while helping color retain its brightness over time. Users often report smoother texture, easier detangling, and extended time between professional color refreshes when paired with other color-care products.

• Smoother, more manageable strands and improved detangling.
• Cleaner scalp and hair without harsh dryness.
• Perceptible maintenance of color vibrancy with ongoing use.

Who is this for: MATRIX Color Obsessed Antioxidant Shampoo is aimed at anyone with salon-colored or chemically treated hair seeking a vegan, cruelty-free shampoo that focuses on color preservation and everyday manageability. It's a good fit for people who want a professional-strength cleanser that integrates easily into salon and at-home care routines, whether you have fine, thick, straight, wavy, or textured hair.