MATRIX Food For Soft Hydrating Shampoo for Dry, Brittle Hair — 10.1 fl oz with Avocado Oil & Hyaluronic Acid, Moisturizing

MATRIX Food For Soft Hydrating Shampoo is a salon-grade cleanser that restores moisture and softness to dry, brittle hair using avocado oil and hyaluronic acid.

Designed for hair that feels parched, rough, or fragile, this hydrating shampoo gently removes impurities while replenishing moisture. The formula combines nourishing avocado oil with moisture-attracting hyaluronic acid to help hair retain hydration and appear smoother and shinier. When used with the matching conditioner, mask, and oil from the Food For Soft collection, the system delivers noticeably softer, more manageable hair for days.

How does this shampoo rehydrate dry, brittle hair?

The blend of avocado oil and hyaluronic acid targets hair fibers in two ways: oil restores lipids and surface softness while hyaluronic acid draws and locks in water. Together they clean without stripping, so hair retains essential hydration after rinsing. The result is hair that feels less rough and moves with more suppleness.

• Avocado oil replenishes natural oils and smooths the hair cuticle
• Hyaluronic acid attracts moisture and helps maintain hydration
• Non-stripping surfactants cleanse while protecting moisture balance

Will this shampoo help with frizz and manageability?

Yes — by improving moisture levels and smoothing the hair surface, the shampoo reduces friction and the appearance of frizz. Softer cuticles make detangling easier and styling more predictable. For best frizz control, follow with the Food For Soft conditioner or mask.

• Creates a smoother surface for easier comb-through and styling
• Enhances shine, reducing dull, rough texture that causes frizz
• Works alongside the conditioner, mask, and oil for longer-lasting manageability

Is it safe for color-treated or all hair types?

MATRIX Food For Soft Hydrating Shampoo is formulated to be safe on color-treated hair and is suitable for all hair types that need moisture. It focuses on rebuilding softness rather than altering tone or texture chemically. If you have specific scalp conditions, consult your stylist or dermatologist before changing products.

• Color-safe formula that won’t unnecessarily strip color vibrancy
• Gentle enough for fine to coarse textures when used as directed
• Part of a versatile system adaptable to different hair needs

How should I use it for the best results?

Use a quarter-sized amount on wet hair, lather through the scalp and lengths, then rinse. Repeat if hair is very dirty or product-heavy. For maximum hydration and measurable softening, complete the routine with the Food For Soft conditioner or rich treatment mask and finish with the multi-use oil serum.

• Apply to wet hair, lather, rinse; repeat only if needed
• Pair with Food For Soft conditioner, mask, and oil for system benefits
• Avoid eye contact; rinse immediately if product gets in eyes

Who is this for? MATRIX Food For Soft Hydrating Shampoo is ideal for anyone with dry, brittle, or rough-feeling hair who wants a gentler cleanse that prioritizes moisture. It suits color-treated hair and those seeking salon-level hydration at home. If you want smoother, softer strands and improved manageability without heavy buildup, use this shampoo as part of the Food For Soft regimen to see the most consistent results.

Ingredients

aqua / water / eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum / fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil / avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil / sunflower seed oil, rosmarinus officinalis leaf extract / rosemary leaf extrac​