MATRIX So Silver Purple Shampoo 33.8 fl oz — Neutralizes Brass, Brightens & Strengthens Blonde, Grey and Platinum Hair

MATRIX So Silver Purple Shampoo is a color-depositing purple cleanser that neutralizes brassy yellow tones while brightening and hydrating blonde, grey, and platinum hair.

This professional-grade shampoo from MATRIX is formulated to lift away unwanted warm, yellowing hues and restore a cool, luminous finish to lightened, naturally blonde, grey, or white hair. It deposits violet pigments to counteract brassiness without stripping color and includes hydrating ingredients to help hair look shinier and feel stronger after use. The large 33.8 fl oz size is ideal for regular maintenance at home or in a salon setting.

How does this shampoo remove brassiness without fading color?

So Silver uses violet color-depositing pigments that temporarily neutralize yellow and orange undertones, visibly toning brassiness while acting as a gentle cleanser. It doesn’t chemically strip permanent color; instead, it balances unwanted warmth with cool pigments during routine washes.

• Deposits violet pigment to counteract yellow tones
• Formulated for color-treated and natural blonde, grey, and white hair
• Cleanse-and-tone action preserves salon color between appointments

What results can I expect after regular use?

With consistent use, hair appears brighter, cooler in tone, and less brassy. The formula also delivers moisture so strands look smoother and reflect more light, producing a shinier finish without a heavy buildup.

• Reduced brassy and yellow hues for a cooler blonde or silver shade
• Improved shine and smoother-looking texture
• Maintains tone between salon visits when used as directed

How should I use So Silver Purple Shampoo for best toning?

Apply to wet hair, work into a lather, rinse, and repeat if needed; wearing gloves is recommended to avoid staining hands. For stronger toning, leave the shampoo on for up to five minutes before rinsing, then follow with a moisturizing conditioner or the So Silver Conditioner for added hydration.

• Use on wet hair, lather, then rinse; repeat if desired
• For enhanced toning, leave on up to five minutes before rinsing
• Pair with So Silver Conditioner and Toning Spray for maintenance

Will this shampoo work on all blonde and grey hair types?

So Silver is designed to neutralize warmth across a range of light hair shades, from icy blondes to natural greys and platinum tones. Its hydrating properties support dry, porous hair often seen after lightening, though results vary by level of porosity and existing color.

• Suitable for color-treated, lightened, blonde, grey, white, and platinum hair
• Helps hydrate and reduce dullness in dry or chemically treated hair
• Best paired with complementary products for persistent brassiness

Who is this for: MATRIX So Silver Purple Shampoo is made for people maintaining cool blondes, silver, or grey shades who want to reduce brassy warmth between salon visits. It suits both professionals and at-home users seeking a reliable toning shampoo that also adds moisture and shine, especially useful for chemically lightened or naturally pale hair needing color correction and extra hydration.