MATRIX So Silver Purple Shampoo for Blonde & Silver Hair, 10.1 fl oz — Tones & Neutralizes Brassiness

Matrix So Silver Purple Shampoo is a color-depositing toning shampoo that neutralizes yellow and brassy tones to refresh cool blonde, gray, white, and platinum hair.

Maintain a salon-fresh cool tone between appointments with a vegan shampoo formulated to gently cleanse while laying down violet pigments that counteract warm, yellowing undertones. This 10.1 fl oz bottle from MATRIX works for lightened, naturally pale, and color-treated hair, offering dependable brightening without aggressive stripping. Use it as part of a targeted toning routine to keep blonde and silver shades crisp and luminous.

How does this shampoo remove brassy or yellow tones?

The formula deposits purple pigments that sit on the hair surface and visually cancel warm yellow and orange hues, producing a cooler, more neutral appearance. It balances out unwanted warmth quickly and can be adjusted by changing contact time or frequency of use.

• Violet color-depositing technology directly counteracts yellow undertones.
• Works in one wash for mild toning; longer leave-in for stronger neutralization.
• Suitable for natural and chemically lightened hair tones.
• Rinses clean while preserving hair texture and manageability.

Will this damage or dry out color-treated hair?

Matrix So Silver is formulated to cleanse and tone without harsh surfactants that strip color or moisture. It contains conditioning elements to maintain softness and shine, so regular use can freshen tone without sacrificing hair health when used as directed.

• Gentle cleansing action that preserves color integrity.
• Conditioning agents help reduce tangles and boost surface shine.
• Vegan formula free from unnecessary aggressive ingredients.
• Best paired with matching conditioner or mask for added nourishment.

How should I use it for the best results?

Apply to wet hair, lather, and rinse; repeat if needed. For more pronounced toning, leave the shampoo on the hair for up to five minutes while wearing gloves, then rinse thoroughly. Adjust frequency and leave time to avoid over-toning—shorter contact for maintenance, longer for correcting brassiness.

• Use gloves to avoid purple staining on hands.
• For light toning, lather and rinse immediately; for stronger results, leave for up to five minutes.
• Follow with a pigmented or neutralizing conditioner from the So Silver line for balanced results.
• Use once or twice weekly depending on hair porosity and warmth level.

Which hair types and shades benefit most from this shampoo?

This product is designed for pale shades that are prone to warming over time—blonde, silver, white, and platinum hues. It also works well on highlighted or balayage hair where cooler face-framing tones need preservation. Fine through coarse textures can use it; adjust frequency based on how porous the hair is and how quickly brassiness returns.

• Ideal for natural blondes, bleached or toner-corrected hair.
• Effective on grey and white hair that develops yellowing.
• Works on both chemically treated and untouched hair types.
• Pair with So Silver conditioner or mask for layered toning control.

Who is this for: Matrix So Silver Purple Shampoo is for anyone who wants to maintain cool, luminous blonde or silver tones without daily salon visits—stylists, at-home color maintainers, and people with bleached, highlighted, or naturally pale hair. It fits into weekly maintenance routines to extend tone longevity and reduce visible brassiness while supporting hair softness and shine.

Ingredients

Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum / Fragrance, Salicylic Acid, Carbomer, CI 60730 / Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.