MAYBELLINE Instant Age Rewind Eraser Concealer Shade 110 — Under-Eye Brightening with Haloxyl & Goji Berry

Maybelline Instant Age Rewind Eraser Concealer 110 is a multi-use under-eye treatment that instantly brightens, softens the look of dark circles and fine lines, and refreshes the eye area.

This compact concealer combines color correction with skincare-inspired ingredients so you can cover and treat the under-eye area in one step. Infused with goji berry and Haloxyl, the formula aims to visually diminish puffiness and the appearance of dark shadows while delivering a luminous finish. The product arrives with a twist applicator and sponge tip for targeted, easy application; note that packaging may differ from online images.

How do I apply the Eraser for smooth under-eye coverage?

Start by twisting the collar of the applicator until product appears on the sponge—initial turns may be needed. Dab the concealer directly under the eye and gently blend with fingertips, a brush, or a sponge for seamless coverage. Avoid wetting the applicator to keep the formulation sanitary and effective.

• Twist applicator until concealer reaches sponge; first use may require extra turns
• Apply small dots under the eye and pat to blend; build coverage gradually
• Wipe the sponge with a dry tissue to remove excess product if needed

Can this concealer reduce the look of puffiness and fine lines?

The Instant Age Rewind blends cosmetic coverage with ingredients designed to target visible concerns. Haloxyl and goji berry are included to help the under-eye appear smoother and more luminous, reducing the prominence of fine lines and shadowed pockets. Results are visual and immediate—consistent use supports a brighter-looking eye area.

• Haloxyl helps improve the look of fine lines and darkness around eyes
• Goji berry adds antioxidant-rich brightness for a radiant effect
• Sheer-to-buildable coverage minimizes the appearance of puffiness

What shades and multi-use options work best for my routine?

Shade 110 is a specific color in the Instant Age Rewind range—choose tones that match your skin or pair shades for highlighting and correcting. Many users apply a neutralizer under heavy discoloration, then layer the concealer for even tone. The formula also functions as a brightener on inner corners, cheek high points, brow bones, and nose bridge when used in a lighter shade.

• Use shade 110 for a close-to-skin corrective finish
• Apply a neutralizer before concealer for very deep pigmentation
• Use a lighter shade to highlight inner corners and cheekbones

How do I care for the applicator and ensure hygiene?

The concealer sponge contains an antimicrobial system, but you should still maintain cleanliness for best performance. Do not wet the applicator; remove excess product with a dry tissue when needed. Store the tube upright and replace product according to typical cosmetic shelf-life guidelines.

• Do not wet the sponge applicator to avoid contamination
• Wipe excess concealer off the tip with a dry tissue between uses
• Keep packaging closed and store in a cool, dry place

Who is this for: Maybelline Instant Age Rewind Eraser Concealer in shade 110 is suited for anyone wanting quick, blendable under-eye coverage that doubles as a targeted brightening treatment. It's ideal for busy shoppers who prefer an all-in-one product to conceal dark circles, smooth the look of fine lines, and add subtle luminosity without a complex routine. Professional artists, everyday makeup users, and those seeking a portable corrective stick will find this concealer convenient and effective.

Ingredients

G852364 1 AQUA/WATER/EAU,CYCLOPENTASILOXANE, DIMETHICONE, ISODODECANE, GLYCERIN,PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, BUTYLENEGLYCOL, DIMETHICONE CROSSPOLYMER, NYLON-12, DISTEARDIMONIUMHECTORITE, CYCLOHEXASILOXANE, PEG-10DIMETHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, PHENOXYETHANOL,SODIUM CHLORIDE, POLYGLYCERYL-4ISOSTEARATE, CAPRYLYL GLYCOL, DISODIUMSTEAROYL GLUTAMATE, ETHYLHEXYLGLYCERIN,METHYLPARABEN, LYCIUM BARBARUM FRUITEXTRACT, CHLORPHENESIN, ETHYLPARABEN,ALUMINUM HYDROXIDE, PEG-9, N-HYDROXYSUCCINIMIDE,PALMITOYL OLIGOPEPTIDE, CHRYSIN,PALMITOYL TETR APEPTIDE-7. [+/- MAYCONTAIN/PEUT CONTENIR: CI 77891/TITANIUMDIOXIDE, CI 77491, CI 77492, CI 77499/IRONOXIDES] F.I.L. D44980/4 U.S.PATENT PENDING