MAYBELLINE Serum Lipstick

MAYBELLINE Serum Lipstick in Avenue A is a deep chocolate-brown matte lipstick that delivers lush color plus up to 8 hours of hydrating, plumping moisture with a hyaluronic acid and oil blend.

This lipstick pairs pigment and skincare-like hydration so your lips look defined and feel conditioned rather than dry. The formula combines an oil blend with hyaluronic acid to help retain moisture and create a visibly smoother lip surface while providing long-wearing wear. The sculpting, lip-hugging bullet design helps you outline, fill, and perfect your lips with minimal effort in a single sweep.

How long does the hydration and plumping effect last?

The Serum Lipstick is formulated to deliver up to 8 hours of moisture-enhancing wear, helping lips maintain a conditioned appearance throughout the day. While actual longevity varies with eating and touch-ups, the oil and hyaluronic acid system targets continuous comfort and a plumper look.

• Up to 8 hours of plumping moisture under typical daily wear
• Oil-hyaluronic acid blend helps lock in hydration
• Resists settling into fine lines for a smoother finish

What finish and color payoff can I expect from Avenue A?

Avenue A is a rich, deep chocolate-brown shade presented in a matte finish that still reads comfortable on the lips — intense color without stiffness. Pigment concentration is high, so one or two swipes deliver full coverage, and the unique bullet shape offers control for crisp edges and a defined pout.

• High-pigment payoff for opaque color in one swipe
• Matte appearance with a soft, non-drying feel
• Lip-hugging bullet enables precise line and fill

How do I apply it for the most flattering results?

Start at the cupid’s bow to define your upper lip, then sweep outward to fill in. Use the tapered edge to sharpen the corners and the flat side for full coverage. For a softer look, press with a finger to blur lines; for added longevity, lightly blot and reapply a thin layer.

• Outline with the tapered tip for crisp edges
• Fill using short, smooth strokes for even coverage
• Blot then reapply to set color and extend wear

Will this work with my daily makeup routine?

Yes — the serum-style formula complements a range of makeup looks from minimal to glam. It pairs well with matte or dewy complexion products and can be balanced by neutral eye makeup or bold liner depending on the occasion. Removal is straightforward with a micellar cleanser or dedicated makeup remover.

• Pairs with both natural and full-glam makeup styles
• Removes cleanly with micellar water or oil-based removers
• Available in 16 satin and matte shades for easy matching

Who is this for: This lipstick is designed for anyone who wants the depth of a matte brown shade without the dry feel typical of many mattes — ideal for wearers seeking full pigment, all-day hydration, and precise application. It’s a smart pick for people who prefer makeup that combines cosmetic color performance with lip-conditioning benefits, suitable for daily use or statement evening looks.

Product features summary:

• Serum-like care with hyaluronic acid and an oil blend for moisturized, plumped lips
• Up to 8 hours of plumping moisture under normal wear conditions
• Unique lip-hugging bullet for sculpted, precise application
• High-pigment matte finish in Avenue A — deep chocolate brown
• Part of a 16-shade range including satin and matte finishes

Ingredients

G2090572 4 - INGREDIENTS: DIMETHICONE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • ISOHEXADECANE • HYDROGENATED POLYISOBUTENE • PHENYL TRIMETHICONE • TRIDECYL TRIMELLITATE • HYDROGENATED JOJOBA OIL • DIMETHICONE CROSSPOLYMER • KAOLIN • CELLULOSE • ISOSTEARYL ISOSTEARATE • PARAFFIN • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • POLYETHYLENE • SYNTHETIC WAX • ETHYLHEXYL PALMITATE • VANILLIN • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • SCLEROCARYA BIRREA SEED OIL • MORINGA OLEIFERA SEED OIL • PERSEA GRATISSIMA OIL / AVOCADO OIL • TOCOPHEROL • SYNTHETIC FLUORPHLOGOPITE • ALUMINUM HYDROXIDE • CALCIUM ALUMINUM BOROSILICATE • SILICA • CALCIUM SODIUM BOROSILICATE • ALUMINA • GLYCINE SOJA OIL / SOYBEAN OIL • TRIHYDROXYSTEARIN • MAGNESIUM SILICATE • IRON TITANIUM OXIDE • TIN OXIDE • SODIUM HYALURONATE • GLUCOMANNAN • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT ● [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE • MICA • CI 15850 / RED 7 • CI 15985 / YELLOW 6 LAKE • CI 45380 / RED 22 LAKE • CI 45410 / RED 28 LAKE • CI 19140 / YELLOW 5 LAKE • CI 42090 / BLUE 1 LAKE]. (F.I.L. T70069938/3).