MAYBELLINE Serum Lipstick

This lipstick combines the pigment payoff of a long-wear lipstick with a serum-like treatment feel. The formula pairs hyaluronic acid and a nourishing oil blend to hydrate and visibly plump lips while the unique lip-hugging bullet offers precise application for clean edges and effortless shaping. Available in 16 satin and matte shades, it’s designed to give full-coverage color that still feels comfortable throughout the day.

How does the formula keep lips hydrated for hours?

The Serum Lipstick is formulated with hyaluronic acid plus a lightweight oil complex that attracts and seals in moisture. Those ingredients work together to visibly smooth and condition the lip surface while the creamy base prevents tightness common in many matte finishes.

• Hyaluronic acid draws moisture into the lip skin for immediate plumping effect.
• Oil blend locks in hydration for up to 8 hours of comfortable wear.
• Creamy-to-matte texture minimizes dryness without sacrificing pigment payoff.

Will this shade and finish flatter different skin tones?

Hold The Door is a midtone mauve designed to be versatile across many complexions, balancing cool and warm undertones for everyday wear. The Serum Lipstick range includes 16 satin and matte options curated to complement light through deep skin tones.

• Midtone mauve offers a natural yet defined look for daily wear.
• Available finishes—satin and matte—let you choose sheen level for your look.
• Shade diversity helps you match or contrast depending on desired effect.

How precise is application and how long does the color last?

The bullet is sculpted to hug the lip contours so you can outline, fill, and define without needing a separate liner. Color delivers full coverage in a single swipe and holds through typical daily activities, maintaining pigment while the moisture system prevents flaking.

• Lip-hugging bullet shape for clean edges and simplified application.
• High-pigment formula offers one-swipe coverage.
• Wear is all-day with balanced moisture retention to reduce feathering.

How should I remove and maintain lip health when using this lipstick?

Remove this long-wear formula gently at the end of the day with a micellar water or oil-based remover to dissolve pigment without stripping natural oils. Follow with a hydrating balm or your regular lip care routine to maintain softness between applications.

• Use micellar water or a gentle oil cleanser for effective removal.
• Apply a conditioning lip balm overnight to replenish moisture.
• Reapply as needed during the day for renewed color and comfort.

Who is this for: The MAYBELLINE Serum Lipstick in Hold The Door suits anyone seeking rich, modern mauve color with the comfort of a conditioning serum. It’s ideal for people who want precise application, long-lasting pigmentation, and visible hydration—perfect for everyday wearers, makeup minimalists who value one-swipe coverage, and beauty lovers looking to combine treatment benefits with bold color.

Ingredients

G2090572 4 - INGREDIENTS: DIMETHICONE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • ISOHEXADECANE • HYDROGENATED POLYISOBUTENE • PHENYL TRIMETHICONE • TRIDECYL TRIMELLITATE • HYDROGENATED JOJOBA OIL • DIMETHICONE CROSSPOLYMER • KAOLIN • CELLULOSE • ISOSTEARYL ISOSTEARATE • PARAFFIN • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • POLYETHYLENE • SYNTHETIC WAX • ETHYLHEXYL PALMITATE • VANILLIN • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • SCLEROCARYA BIRREA SEED OIL • MORINGA OLEIFERA SEED OIL • PERSEA GRATISSIMA OIL / AVOCADO OIL • TOCOPHEROL • SYNTHETIC FLUORPHLOGOPITE • ALUMINUM HYDROXIDE • CALCIUM ALUMINUM BOROSILICATE • SILICA • CALCIUM SODIUM BOROSILICATE • ALUMINA • GLYCINE SOJA OIL / SOYBEAN OIL • TRIHYDROXYSTEARIN • MAGNESIUM SILICATE • IRON TITANIUM OXIDE • TIN OXIDE • SODIUM HYALURONATE • GLUCOMANNAN • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT ● [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE • MICA • CI 15850 / RED 7 • CI 15985 / YELLOW 6 LAKE • CI 45380 / RED 22 LAKE • CI 45410 / RED 28 LAKE • CI 19140 / YELLOW 5 LAKE • CI 42090 / BLUE 1 LAKE]. (F.I.L. T70069938/3).