MAYBELLINE Serum Lipstick Wild Card — Midtone Matte Red, Hydrating 8HR Plumping Moisture with Hyaluronic Acid

This lipstick is formulated to marry pigment and skincare: a serum-inspired recipe with hyaluronic acid and nourishing oils for conditioned-feeling lips, available in satin and matte finishes across 16 shades. The lip-hugging bullet design lets you sculpt, shape, and define with precision so you can achieve full-coverage color in one swipe without the stiff or drying feel of traditional mattes.

How does this lipstick keep lips hydrated all day?

The formula combines a targeted oil blend with hyaluronic acid to attract and lock in moisture, creating a lightweight barrier that reduces the appearance of dryness. It’s designed to deliver noticeable conditioning and a plumped look for up to eight hours while still providing solid color payoff.

• Hyaluronic acid draws and retains moisture to smooth lip texture
• Oil blend adds slip for comfortable wear and prevents tugging
• 8HR plumping moisture claim based on formula performance — even with matte finishes

Will the matte finish be drying or grab onto lip lines?

Unlike traditional mattes, this serum lipstick balances velvety pigment with emollients so it feels softer on the lips. You get the visual matte effect of Wild Card without the chalky stiffness; hyaluronic acid helps reduce the look of fine lines by hydrating the surface.

• Satin and matte finishes available to suit personal preference
• Glides on smoothly to minimize uneven application and settling
• Designed for one-swipe color that builds without flaking

How precise is the application—can I shape my lips without a separate liner?

The unique lip-hugging bullet is sculpted for easy contouring, letting you define the cupid’s bow and corners without needing a separate liner. Its ergonomic tip delivers clean lines and consistent coverage so you can quickly create everything from a sharp defined edge to an all-over filled look.

• Contoured bullet tip for natural lip shape and edge control
• Easy one-pass coverage for time-saving application
• Glide-focused formula prevents dragging for precise strokes

How many shades are available and which looks can I create?

There are 16 shades in the Serum Lipstick range spanning satin and matte finishes, from daily nudes to bold pop colors like Wild Card’s midtone red. The collection is created to flatter a wide range of skin tones and supports looks from subtle daytime to statement evening wear.

• 16 flattering shades across satin and matte textures
• Mix and layer shades for ombré or custom tones
• Pairs easily with other makeup essentials for complete looks

Who is this for? This MAYBELLINE Serum Lipstick in Wild Card suits anyone who wants high-impact color that cares for lips—ideal for those who prefer matte looks without the dry feel, busy people who need dependable all-day wear, and makeup lovers seeking a precision bullet for quick, polished application. If you value skincare-forward makeup and want a midtone red that sculpts and hydrates, this shade is engineered for everyday wear and special occasions alike.

Ingredients

G2090572 4 - INGREDIENTS: DIMETHICONE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • ISOHEXADECANE • HYDROGENATED POLYISOBUTENE • PHENYL TRIMETHICONE • TRIDECYL TRIMELLITATE • HYDROGENATED JOJOBA OIL • DIMETHICONE CROSSPOLYMER • KAOLIN • CELLULOSE • ISOSTEARYL ISOSTEARATE • PARAFFIN • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • POLYETHYLENE • SYNTHETIC WAX • ETHYLHEXYL PALMITATE • VANILLIN • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • SCLEROCARYA BIRREA SEED OIL • MORINGA OLEIFERA SEED OIL • PERSEA GRATISSIMA OIL / AVOCADO OIL • TOCOPHEROL • SYNTHETIC FLUORPHLOGOPITE • ALUMINUM HYDROXIDE • CALCIUM ALUMINUM BOROSILICATE • SILICA • CALCIUM SODIUM BOROSILICATE • ALUMINA • GLYCINE SOJA OIL / SOYBEAN OIL • TRIHYDROXYSTEARIN • MAGNESIUM SILICATE • IRON TITANIUM OXIDE • TIN OXIDE • SODIUM HYALURONATE • GLUCOMANNAN • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT ● [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE • MICA • CI 15850 / RED 7 • CI 15985 / YELLOW 6 LAKE • CI 45380 / RED 22 LAKE • CI 45410 / RED 28 LAKE • CI 19140 / YELLOW 5 LAKE • CI 42090 / BLUE 1 LAKE]. (F.I.L. T70069938/3).