Milk Makeup Cooling Water Jelly Tint lip & cheek stain — Burst (Poppy Pink), hydrating, buildable vegan collagen

Cooling Water Jelly Tint is a vegan, jelly-textured lip and cheek tint that delivers buildable, hydrating color with long wear and a cooling finish.

Designed for easy, everyday color, this award-winning jelly stain glides on smoothly and layers from a sheer wash to a bold pop without feeling heavy. Infused with vegan collagen, seawater, and aloe, the formula aims to add color while leaving skin and lips feeling refreshed and hydrated. Its compact, twist-up format gives you over 1,000 applications per stick, making it a practical addition to any makeup bag.

How do I apply the tint for natural-looking cheeks and lips?

Apply directly from the stick for precise color, or transfer product to a brush for a softer finish. Work one small area at a time and blend quickly so the jelly doesn't set before you’ve diffused it. Build in thin layers until you reach the intensity you want.

• Swipe the stick once or twice on lips for tint; blot or layer for intensity.
• For cheeks, sweep a brush over the stick then blend immediately into skin.
• For a subtle look, use fingertips to tap and diffuse; for more pigment, apply extra layers.
• Cap securely after use to protect the jelly texture.

What skin benefits does the formula provide?

The tint combines skincare-adjacent ingredients to impart a hydrated, bouncy finish without a heavy feel. Vegan collagen helps support a springy surface texture while aloe and seawater deliver cooling moisture. The result is a dewy, lived-in flush rather than a matte, flat stain.

• Vegan collagen for a plumped, springy look.
• Aloe and seawater for instant-feeling hydration and cooling.
• Jelly texture that glides and layers without caking.
• Clean, vegan formula free from over 2,500 controversial ingredients.

How long does the color last and is it transfer-proof?

The jelly tint is formulated for extended wear and resists fading through everyday activities better than many sheer stains. While it builds into a lasting color, occasional reapplication after eating or drinking may be needed for peak vibrancy. It minimizes transfer compared with glossy balms but isn’t a matte transfer-proof film.

• Buildable pigment that holds through daily wear.
• Less transfer than traditional glosses, but touch-ups possible.
• Over 1,000 applications per stick for long-term use.
• Works layered over balm if you need extra hydration before color.

How should I store and care for the product?

Keep the stick capped and stored in a cool, dry place to preserve the jelly texture. On first use, gently remove the protective cap as directed — avoid flicking or pulling. If the surface softens in heat, briefly chill it before applying for firmer control.

• Replace cap tightly after each use to prevent drying and contamination.
• Store out of direct sunlight and high heat to maintain consistency.
• If needed, use a brush for precise, hygienic application.
• Discard if formula changes smell or texture significantly.

Who is this for: Cooling Water Jelly Tint suits anyone who wants a lightweight, skincare-infused tint for both lips and cheeks. It’s ideal for people who prefer buildable color, value vegan and clean ingredients, and like a refreshing, dewy finish without heavy makeup. Whether you’re a minimalist seeking a quick one-step color or a makeup lover layering products for a fuller look, this tint adapts to your routine.

Ingredients

Aqua/Water/Eau, Glycerin, Sorbitol, Propanediol, Butylene Glycol, Aloe Barbadensis Leaf Juice, Niacinamide, Hibiscus Rosa-Sinensis Flower Extract, Hylocereus Undatus Fruit Extract, Kappaphycus Alvarezii Extract, Tremella Fuciformis Polysaccharide, Chlorella Ferment, Tocopherol, Maris Aqua/Sea Water/Eau De Mer, Allantoin, Agarose, Carbomer, Sodium Hydroxide, Glyceryl Acrylate/Acrylic Acid Copolymer, Pvm/Ma Copolymer, Potassium Carbonate, Citric Acid, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Phenoxyethanol, Fragrance (Parfum), Linalool, Red 22 (Ci 45380), Red 28 (Ci 45410), Red 33 (Ci 17200).