milk_shake Silver Shine Purple Shampoo 10.1 fl oz — Violet Toner for Blonde, Gray & Bleached Hair, Gentle Daily Cleansing

milk_shake Silver Shine Shampoo is a purple-tinted, gentle professional shampoo that neutralizes yellow and brassy tones in natural, bleached, gray, or white hair while cleansing and preserving softness.

Everyday washing, sunlight, hard water and pollution can cause blond, silver and white hair to pick up warm or yellow undertones that dull color and clarity. This milk_shake formula uses a violet pigment to counteract those unwanted reflections without being harsh—offering routine cleansing plus targeted toning in a single step. It’s formulated to be used regularly by those who want cooler, cleaner-looking hair without over-stripping moisture.

How does this shampoo neutralize yellow and brassy tones?

The shampoo contains a concentrated violet pigment that deposits onto the hair surface during rinsing, canceling warm yellow and golden reflections thanks to color theory. The mild surfactants remove dirt and buildup while the purple pigment performs instant toning, so results are visible after just one wash.

• Violet neutralizing pigment targets yellow undertones
• Mild cleansing agents preserve hair softness
• Visible toning effect after a single application

Is this safe for frequent use and on processed hair?

Yes; the milk_shake Silver Shine Shampoo is designed for regular use and safe on colored, lightened, or naturally gray hair. Its gentle base cleans without aggressive stripping, making it suitable for maintenance between salon visits while helping to keep shade corrections longer-lasting.

• Gentle formula suitable for frequent washes
• Compatible with color-treated and bleached hair
• Helps extend salon toning results

How should I use it for best results?

Apply to wet hair, lather, leave in for one to three minutes depending on the degree of brassiness, then rinse thoroughly. For stronger toning, leave slightly longer under supervision; follow with a conditioner or milk_shake mask to restore moisture and shine.

• Use on wet hair, lather, and leave 1–3 minutes
• Adjust leave-in time for intensity of toning
• Follow with conditioner or treatment for hydration

What kind of results and maintenance can I expect?

With regular use, expect cooler-looking, fresher blondes and crisper silvery tones without dry or straw-like texture. The shampoo reduces visible yellowing while preserving natural movement and softness, making hair look cleaner and more reflective under light.

• Cooler, cleaner blonde and silver tones
• Reduced brassy or yellow reflections over time
• Maintains softness and manageability

Who is this for: milk_shake Silver Shine Shampoo is aimed at people with natural or lightened blonde hair, gray or white hair, and anyone seeking to control warm or brassy undertones between salon appointments. It’s especially useful for those who wash frequently but want to keep tone correction gentle and effective, and for color-treated hair that needs maintenance without excessive dryness.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, Disodium Laureth Sulfosuccinate, Acid Violet 43, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Fragaria Ananassa (Strawberry) Fruit Extract, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Milk Protein, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Phenoxyethanol, Glycine, Sodium Lactate, Magnesium Chloride, Sodium Citrate, Parfum (Fragrance), Alpha Isomethyl Ionone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Limonene, Linalool.