Naturtint Chocolate Chestnut 5GM Permanent Hair Color — Ammonia-Free, Vegan, Up to 100% Gray Coverage

Naturtint 5GM Chocolate Chestnut is a permanent, ammonia-free hair dye that delivers rich chestnut tones, up to 100% gray coverage, and nourishing plant-based care.

Whether you’re refreshing your base color or covering gray strands, this shade offers a deep, natural-looking brown with warm chocolate highlights. Formulated without ammonia, parabens, or heavy metals, the dye combines long-lasting pigments with botanical extracts to help hair feel softer and look shinier after color. The kit is USDA BioPreferred certified, ISO 16128 compliant, vegan, and cruelty-free—designed for at-home application with predictable salon-style results.

How intense is the Chocolate Chestnut 5GM shade?

This 5GM tone sits in the medium-dark brown range with warm chestnut reflections that add dimension without looking flat. It provides a multi-tonal effect suitable for a variety of base colors and blends well with natural brown hair to enhance depth and richness.

• Medium-dark brown base with warm chocolate undertones
• Designed to add visible depth and shine
• Works well on natural and previously colored hair

How reliable is gray coverage and color longevity?

Naturtint’s formula is engineered for up to 100% gray coverage and stable pigments that resist fading. While lifespan varies with hair type and care routine, expect several weeks of saturated color when using color-safe shampoos and limiting heat exposure.

• Claimed up to 100% gray coverage
• Long-lasting pigments for reduced fading
• Best results when paired with color-protecting hair care

Is the product gentle and what are the key ingredients?

The dye avoids ammonia, parabens, and heavy metals, relying instead on plant-derived ingredients to color and condition hair. This gentler chemistry aims to minimize harsh odors and scalp irritation while leaving hair feeling smoother after treatment.

• Ammonia-free formula with botanical extracts
• USDA BioPreferred and ISO 16128 compliant ingredients
• Vegan and cruelty-free certification for ethical use

How easy is the at-home application process?

Application is formulated to be straightforward for home use, with a step-by-step kit designed to reduce mess and deliver consistent results. Follow the included instructions and timing guidelines to achieve the intended shade and even coverage.

• Kit includes developer, colorant, and applicator components
• Clear step-by-step directions for predictable results
• Suitable for single-person application or with a helper

Who is this for: Naturtint 5GM Chocolate Chestnut is ideal for people seeking a natural-looking, warm brown with lasting coverage who prefer gentler, plant-forward formulas. It suits those covering grays, refreshing grown-out color, or anyone wanting richer brown tones without ammonia or animal-derived ingredients. If you use color-safe haircare and moderate heat styling, this shade will maintain its depth and shine longer.

Note: Results vary by starting hair color, condition, and previous chemical treatments. Always perform the included patch and strand tests before full application to confirm color outcome and skin compatibility.

Ingredients

COLORANT: PEG?2 OLEAMINE. WATER (AQUA). ALCOHOL DENAT. PEG?4 RAPESEEDAMIDE. PROPANEDIOL. ETHANOLAMINE. OLEIC ACID. HYDROLYZED OAT PROTEIN. HYDROLYZED CORN PROTEIN. HYDROLYZED SOY PROTEIN. HYDROLYZED WHEAT PROTEIN. MEADOWFOAM (LIMNANTHES ALBA) SEED OIL. TETRASODIUM GLUTAMATE DIACETATE. SODIUM METABISULFITE. SODIUM ERYTHORBATE. p?PHENYLENEDIAMINE. p? AMINOPHENOL. 4?CHLORORESORCINOL. 2?METHYLRESORCINOL. N,N?BIS (2? HYDROXYETHYL)?p? PHENYLENEDIAMINE SULFATE. 4?AMINO?2?HYDROXYTOLUENE. 2,4?DIAMINOPHENOXYETHANOL HCL. OCTADECYL DI?T?BUTYL?4?HYDROXYHYDROCINNAMATE. COLOR DEVELOPER: WATER (AQUA). HYDROGEN PEROXIDE. CETYL ALCOHOL. CETEARYL ALCOHOL. CETEARETH? 20. LAURETH?3. OXYQUINOLINE SULFATE. PHOSPHORIC ACID. QUINOA MASK: WATER (AQUA). GLYCERIN. STEARAMIDOPROPYL DIMETHYLAMINE. CETEARYL ALCOHOL. ARACHIDYL ALCOHOL. LACTIC ACID. BEHENYL ALCOHOL. CETEARYL OLIVATE. SHEA (BUTYROSPERMUM PARKII) BUTTER. SILYBUM MARIANUM ETHYL ESTER. HYDROLYZED QUINOA. HYDROLYZED BAOBAB (ADANSONIA DIGITATA) SEED EXTRACT.TOCOPHEROL. MYRISTYL ALCOHOL. SORBITAN OLIVATE. ARACHIDYL GLUCOSIDE. COCOGLUCOSIDE. MYRISTYL GLUCOSIDE. GLUCOSE. FRAGRANCE (PARFUM 100% NATURALLY DERIVED WITH ESSENTIAL OILS). SODIUM BENZOATE. POTASSIUM SORBATE.