Neutrogena MoistureSmooth Color Lipstick Plum Perfect .011 oz — Sheer Hydrating Balm, Twist-Up

Neutrogena MoistureSmooth Color Lipstick in 70 Plum Perfect is a twist-up, balm-like color stick that instantly hydrates lips while delivering a sheer, plum-toned wash that conditions over time.

This moisturizing color stick combines the ease of a balm with long-lasting color and skin-friendly conditioning ingredients. Formulated with fruit extracts plus mango and shea butter, the texture glides on smoothly without a sharpener and leaves lips feeling softer. Designed for quick, everyday wear, the slim twist-up tube is convenient for touch-ups at home or on the go.

How does this lipstick keep lips hydrated?

The formula blends emollient butters and fruit-derived extracts to lock in moisture and reduce dryness. Instead of a waxy finish, it leaves a lightweight, cushiony feel that helps protect lips from environmental dryness.

• Mango and shea butter for immediate softening and a smoother surface
• Fruit extracts that help condition lips over repeated use
• Balm-like texture that creates a comfortable, non-sticky barrier

What kind of color and coverage should I expect from 70 Plum Perfect?

70 Plum Perfect gives a sheer-to-medium plum tint that enhances your natural lip tone rather than fully masking it. The finish is subtly glossy and buildable, so you can apply one swipe for a hint of color or layer for a richer look.

• Sheer wash of plum that flatters many skin tones
• Buildable coverage: light tint to deeper plum with multiple layers
• Soft sheen finish that complements everyday and evening looks

How long does the color and moisture last during daily wear?

The moisturizing feel is immediate and can last several hours, while the tint maintains a visible wash of color through normal talking and snacking. Because it’s a balm-textured product, you may need to reapply after eating oily foods or extended wear.

• Hours of comfortable hydration for most daily activities
• Color remains visible but is naturally sheered with wear
• Easy reapplication with the twist-up format—no sharpener required

Is this easy to use and carry for touch-ups?

The retractable, twist-up packaging makes application neat and precise without accessories. Its slim profile fits easily in a purse or pocket for quick midday refreshes.

• Twist-up design for mess-free, precise application
• No sharpener or additional tools needed
• Compact size suitable for travel and everyday carry

Who is this for: Neutrogena MoistureSmooth Color Lipstick in 70 Plum Perfect is ideal for anyone who wants a low-maintenance lip product that hydrates while adding a flattering plum tint. It suits those who prefer balm-like textures over traditional, drier lipsticks and anyone who values easy, portable packaging for quick touch-ups. If you like soft, buildable color with skin-conditioning benefits and a non-sticky finish, this twist-up stick is a practical, everyday choice.

Ingredients

Hydrogenated Polyisobutene, Phenyl Trimethicone, Polybutene, Petrolatum, Hydrogenated Lanolin, Pentaerythrityl Tetraethylhexanoate, Ozokerite Cetyl Lactate, Myristyl Myristate, Polyethylene, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Silica, Copernicia Cerifera (Carnauba) Wax, Flavor, Stearoxymethicone/Dimethicone Copolymer, Ethylhexyl Palmitate, Mangifera Indica (Mango) Seed Butter, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tribehenin, Maltodextrin, Sorbitan Isostearate, Lactic Acid, Punica Granatum Pericarp Extract, Palmitoyl Oligopeptide. May Contain: Mica, Synthetic Wax, Titanium Dioxide, Calcium Sodium Borosilicate, Iron Oxides, Red 7 Lake, Yellow 5 Lake, Red 6, Red 33 Lake, Isopropyl Titanium Triisostearate, Blue 1 Lake, Tin Oxide, Yellow 6 Lake, Carmine.