Nexxus Purple Toning Conditioner for Blonde & Bleached Hair, 8.5 oz — Keratin & Moisture

Nexxus Blonde Assure Purple Conditioner is a keratin-enriched purple-toning conditioner that neutralizes brassiness while restoring moisture and shine to blonde, bleached, silver, and color-treated hair.

Blonde, silver, gray, and bleached hair often pick up warm or brassy tones and can feel dry after color services. This 8.5 oz Nexxus Blonde Assure Purple Conditioner combines violet pigments with a protein-rich formula to even out tone, add slip for detangling, and replenish moisture lost during lightening or coloring. Use it as part of a color care routine to refresh cool hues between salon visits without over-drying the hair.

How does this purple conditioner reduce brassiness?

The formula deposits violet pigments that counteract yellow and orange undertones, visibly cooling warm highlights and bleached sections. It works gradually with regular use, evening out uneven warmth while conditioning the strand so color appears brighter and more uniform.

• Lavender-tinted pigments neutralize warm tones
• Use 3–5 minutes after shampoo for targeted toning
• Safe for natural blonde, silver, gray, and color-treated hair

Will this conditioner repair damage from bleaching and coloring?

Rather than promising repair, the Nexxus formula supplies keratin-based proteins that help strengthen hair fibers and improve elasticity and shine. Regular application supports the look and feel of healthier hair by filling and smoothing the cuticle, which reduces breakage and improves manageability.

• Keratin protein blend helps reinforce fragile strands
• Improves shine and slip for easier combing and styling
• Formulated without sulfates to preserve treated color

How should I use it for best results at home?

After shampooing with a color-safe cleanser, apply a quarter-size amount to towel-dried hair, concentrating on mid-lengths and ends. Leave the conditioner on for three to five minutes, then rinse; increase contact time slightly for stronger toning, but monitor results to avoid over-toning.

• Apply after your Color Assure shampoo for consistent results
• Start with shorter leave-in times and adjust as needed
• Pair with other Nexxus Blonde Assure products for maintenance

How often should I use this purple toning conditioner?

Frequency depends on your hair's porosity and how quickly brassiness returns: many users tone once or twice weekly, while others with very warm regrowth may use it more often. Track your tone and moisture—if hair becomes overly cool or ashy, reduce use; if brassiness persists, increase frequency gradually.

• Once or twice a week for maintenance on most blondes
• More frequent use for quickly brassy or porous hair
• Adjust leave-in time before changing application frequency

Who this product is for: This Nexxus Blonde Assure Purple Conditioner suits anyone with lightened, naturally light, silver, gray, or high-lift color who wants to control warmth, improve shine, and add protein support without harsh sulfates. Ideal for those seeking salon-like toning at home as part of a consistent color care routine.

Ingredients

WATER (AQUA), CETEARYL ALCOHOL, DIMETHICONE, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROLYZED ELASTIN, CHENOPODIUM QUINOA SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, COCOS NUCIFERA (COCONUT) OIL, HYDROLYZED KERATIN, HYDROLYZED WHEAT PROTEIN, BEHENTRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), MINERAL OIL, DIPROPYLENE GLYCOL, LACTIC ACID, AMODIMETHICONE, SODIUM CHLORIDE, DISODIUM EDTA, PEG-7 PROPYLHEPTYL ETHER, CETRIMONIUM CHLORIDE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, AMYL CINNAMAL, BENZYLSALICYLATE, HEXYL CINNAMAL, LIMONENE, LINALOOL, EXT.VIOLET 2 (CI60730)