No7 Lift & Luminate Serum Foundation — Cool Ivory (1 fl oz), Medium‑Full Coverage & Dewy Glow

This lightweight liquid foundation blends skincare benefits with reliable coverage: it layers antioxidant vitamins and peptide technology into a cosmetic base that visibly blurs and brightens. The formula aims to smooth the look of fine lines and age spots while adding hydration and a natural radiance. Packaged in a 1 fl oz bottle, Cool Ivory is one of 18 shades created to suit lighter complexions that need neutral-cool undertones.

How does this foundation create a firmer, brighter look?

The foundation combines optical blurring pigments with active skincare ingredients to enhance the appearance of firmness and luminosity. Light-reflecting components help diffuse the look of texture while vitamin A, C and E support a more even, glowing surface over time. The inclusion of Matrixyl 3000 PLUS peptide technology aims to support the look of smoother, bouncier skin when used consistently.

• Optical blurring technology reduces the appearance of fine lines in photos and daylight
• Vitamins A, C and E add antioxidant support and visibly brighten skin tone
• Matrixyl peptide complex helps improve the look of firmness and texture
• Hibiscus extract contributes to surface hydration and a plump appearance

What level of coverage and finish should I expect?

No7 Lift & Luminate delivers medium-to-full coverage that remains buildable without settling heavily into lines. The finish skews dewy to softly luminous rather than matte, making it suitable for dry or combination mature skin that benefits from added glow. SPF 15 provides daytime protection from UVA/UVB exposure as part of a makeup routine, though separate sun care is recommended for extended outdoor time.

• Medium-to-full, buildable coverage for evening out discoloration and age spots
• Dewy, glowy finish that reflects light away from imperfections
• Lightweight serum texture for comfortable all-day wear
• Contains SPF 15 to assist daytime skin protection

How do I apply it for best results?

Apply small dots to the center of the face—cheeks, nose, forehead and chin—and blend outward for the most natural look. Use a damp blending sponge or a dense foundation brush to buff the product in small circular motions, working from the center outward to avoid streaking. Layer sparingly in thinner coats to build coverage without masking your natural skin texture.

• Dot foundation on key areas and blend outward for even coverage
• Use No7 Flawless Finishing Sponge or a foundation brush for seamless finish
• Build coverage in thin layers to avoid cakey buildup in lines
• Set with a light powder only where you need extra longevity

Will this shade work for cool, fair complexions?

Cool Ivory is formulated for fair skin tones with cool-neutral undertones and offers a balance of brightness without appearing too yellow. When selecting a shade, compare to your jawline in natural light and consider trying a sample to confirm the undertone match. No7 provides 18 shades across this line to accommodate a wide range of skin tones and undertones.

• Cool Ivory suits fair skin with neutral-cool undertones
• Compare shade in natural light along the jawline for best match
• Try a sample swatch to verify compatibility with your skin tone
• Available in an 18-shade range to find the right undertone and depth

Who is this for? This foundation is aimed at people with mature or dry-to-combination skin who want a hydrating base that offers medium-to-full coverage, subtle glow, and skincare-infused benefits. It’s especially useful for those seeking visible brightening and smoothing effects without heavy makeup, and for anyone looking for a foundation that merges makeup performance with antioxidant and peptide ingredients.

Ingredients

Aqua (Water), Caprylyl methicone, Cyclopentasiloxane, Glycerin, Ethylhexyl methoxycinnamate, Dimethicone, Nylon 6/12, Mica, Butylene glycol, PEG-9 dimethicone, Trimethylsiloxysilicate, Titanium dioxide (nano), Bis-isobutyl peg/ppg-10/7/dimethicone copolymer, Disteardimonium hectorite, Cyclohexasiloxane, Magnesium sulfate, Phenoxyethanol, Dimethicone crosspolymer, Alcohol denat., Propylene carbonate, Silica, Triethoxycaprylylsilane, Methylparaben, Propylene glycol, Tocopheryl acetate, Pentylene glycol, Ascorbyl glucoside, Hibiscus abelmoschus extract, Ethylparaben, Retinyl palmitate, Tetrasodium EDTA, Sorbitan laurate, Panax ginseng root extract, Carbomer, Potassium hydroxide, Dimethylmethoxy chromanol, Polysorbate 20, Xanthan gum, Hydroxyethylcellulose, Acetyl dipeptide-1 cetyl ester, Morus alba extract, BHT, Tocopherol, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7, [+/- CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 Iron oxides)].*

*Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.