Not Your Mother's Purple Shampoo & Conditioner 2-Pack — 8 fl oz Duo for Blonde, Silver & Highlighted Brunette, Anti-Brass Sulfate-

A purple shampoo and conditioner duo that tones brass, nourishes lightened hair, and keeps blonde, silver, and highlighted brunette shades brighter between color services.

Not Your Mother's Blonde Moment 2-pack contains an 8 fl oz purple shampoo and matching conditioner formulated to neutralize warm, yellow tones while delivering moisture and support. The set blends dark violet color-correcting pigments with quinoa-derived ingredients to help maintain color vibrancy and improve manageability. It's free from sulfates, silicones, parabens and is vegan and cruelty-free, making it a maintenance-friendly pick for chemically lightened or naturally pale hair.

How does this duo reduce unwanted brassiness?

The purple pigments in the shampoo and conditioner deposit cool tones that counteract yellow or orange cast on lifted hair. With regular, controlled use the toning effect refreshes the look of highlights and silver strands without heavy color buildup. Results depend on hair porosity and starting color, so frequency should be adjusted to achieve the desired neutrality.

• Dark violet pigments neutralize warm undertones
• Use 2–3 times weekly for maintenance; reduce if hair becomes ashy
• Works on pale blondes, silver/grey, and lightened brunettes

Will this damage or dry out my hair?

This formulation avoids harsh sulfates and silicones and includes quinoa-derived ingredients to support moisture and color retention. The shampoo cleanses while the conditioner replenishes hydration, helping prevent the dryness that can occur after lightening. For compromised or porous hair, pair with a deep-conditioning treatment as needed.

• Sulfate-, silicone-, and paraben-free to reduce stripping
• Conditioner seals and smooths cuticles after toning
• Safe to combine with occasional deep-conditioning masks

How do I use the Blonde Moment shampoo and conditioner properly?

Replace your regular shampoo two to three times a week with the purple shampoo, lathering into wet hair and rinsing thoroughly. Apply the purple conditioner evenly from mid-lengths to ends and leave in for 2–3 minutes before rinsing to lock in tone and softness. Adjust frequency if your hair leans too cool or if you need more intense toning on very brassy areas.

• Shampoo: use 2–3 times weekly; rinse well
• Conditioner: leave 2–3 minutes for best toning and hydration
• Spot-treat brassiness by leaving conditioner briefly on problem areas

How does this set fit into my color-care routine?

Use the Blonde Moment set alongside color-safe practices—cooler water, heat protection, and reduced washing frequency—to extend salon results. The pairing helps preserve highlights, balayage, and silver tones between color appointments while controlling yellowing from minerals and UV exposure. For professional color corrections, consult your stylist before relying solely on toning shampoos.

• ideal for maintenance between salon visits
• complements color-protecting sprays and thermal protectants
• avoid daily use to prevent over-toning or buildup

Who is this for? If you have bleached blonde, highlighted or balayaged hair, silver or grey tones, or lightened sections on a brunette base and want an easy at-home way to reduce brass and add hydration, this Not Your Mother's Blonde Moment pair is designed for you. It’s also a good choice for anyone seeking sulfate- and silicone-free toning products with a lightweight floral scent and plant-derived support for color retention. If your hair is very fragile or chemically compromised, include a restorative mask in your routine for best results.