NOVA SHAMPOO color-depositing shampoo for gray hair — Black 3-in-1 instant gray coverage, conditioning formula

NOVA SHAMPOO Black is a 3-in-1 color shampoo that gently cleanses, conditions and temporarily covers gray hair in one 15–20 minute treatment for natural-looking black hair.

This color-depositing shampoo combines mild botanical extracts with pigment technology to mask gray strands on the hair surface rather than penetrating the cortex. Use it like your regular shampoo: apply with gloves, lather, leave for 15–20 minutes (20 minutes for full gray coverage), then rinse. Results appear quickly and fade gradually after regular washing, making it an easy at-home option for busy people who want a darker, refreshed look without traditional permanent dyes.

How quickly will I see coverage on my gray hair?

You’ll notice color taking effect immediately after the first application, with fuller coverage achieved by leaving the product on for the recommended 20 minutes. Coverage is surface-level and designed to mask gray strands rather than permanently change hair structure, so expect natural fading over 3–4 weeks depending on wash frequency.

• Leave-on time: 15–20 minutes (20 minutes recommended for full gray coverage)
• Visible results: immediate after rinsing
• Duration: typically 3–4 weeks under normal washing routines
• Fades gradually; reapply as needed during regular shampooing

Is this safe for sensitive scalps and damaged hair?

NOVA SHAMPOO is formulated with gentle botanicals and deposits color only on the hair surface, which reduces the chemical stress associated with permanent dyes. It also includes conditioning agents to help seal and replenish hair cuticles while coloring, but a patch test is advised before first use to check for individual sensitivity.

• Surface-level coloring minimizes chemical penetration
• Contains botanical extracts and conditioning components
• Recommended: perform a skin/patch test before initial use
• Suitable for routine at-home touch-ups, not chemical bleaching

How do I use NOVA SHAMPOO for best results?

Use gloves and apply the shampoo to wet hair the same way you use any shampoo: massage to distribute pigment, leave it on for the suggested time, then rinse thoroughly. For fuller coverage of thick or very gray hair, separate hair into sections and apply more generously to targeted areas.

• Wear gloves to avoid staining hands
• Apply to wet hair, lather, and leave 15–20 minutes
• Rinse well; style as usual after drying
• For best shade match, choose the color closest to your current hair tone

Will NOVA SHAMPOO change my natural hair color permanently?

No — this product deposits pigment on the hair surface and is temporary, not a permanent dye. It won’t lighten darker hair and works best when the chosen shade closely matches your existing color; repeated applications maintain the effect between washes.

• Temporary color that washes out over time
• Not effective for lightening hair shades
• Best used to darken or restore natural tones and cover grays
• Maintain results with periodic reapplication

Who this is for: NOVA SHAMPOO Black is ideal for men and women seeking a quick, low-commitment way to conceal gray strands and refresh dark hair without salon visits or harsh chemical dyes. It suits people who want combined cleansing, conditioning and color in one step—particularly those with sensitivities to permanent coloring or anyone looking for an at-home, time-saving grooming solution. If you require permanent color change or have had allergic reactions to hair products in the past, consult a professional or perform a patch test before use.

Ingredients

botanical composition