NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush — My Butta Half, Velvet Butter-Infused Finish, Up to 12HR Wear

NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush in My Butta Half is a velvety, butter-infused powder blush that blends smoothly, resists fading and transfer, and delivers up to 12 hours of wear.

This lightweight powder combines the blendable feel of a powder with the slip of a cream, thanks to a trio of conditioning butters—mango, almond and shea. Offered in soft matte and luminous finishes, the Buttermelt Blush is formulated to layer easily over bronzer and foundations and is vegan and cruelty-free. It gives a fresh, buildable flush without feeling heavy, making it a versatile option for daily looks or long days on the go.

How will this blush perform throughout a busy day?

The Buttermelt Powder Blush is created to hold color and resist transfer so your cheek color stays noticeable for extended periods. The formula is fade-resistant and designed to stay put through typical daily activities while retaining its original finish.

• Up to 12 hours of wear reported under normal conditions
• Fade- and transfer-resistant powder formula
• Buildable pigment: light to stronger color without caking

What makes the texture feel "butta" and easy to blend?

Buttermelt Blush combines finely milled powder pigments with nourishing butters for a soft, glide-on application. The result is a powder that sits smoothly on skin and blends seamlessly with brushes or sponges, creating natural-looking color without streaks.

• Mango, almond and shea butter for a smooth, skin-friendly finish
• Soft-matte and glowy finish options for different looks
• Highly pigmented formula that still layers evenly

How should I apply it to get the most natural results?

For a natural flush, tap a small amount onto a fluffy brush and build color gradually on the high points of the cheeks. You can also add a touch across the nose and temples to mimic a sun-kissed effect or layer over bronzer for a warm, cohesive finish.

• Lightly tap brush into pan and swirl for even pickup
• Blend on cheek apples, temples, and bridge of the nose
• Layer over Buttermelt Bronzer for sun-soaked warmth

Is this blush suitable for sensitive or vegan-conscious shoppers?

Yes. The formula is vegan and the brand is cruelty-free, acknowledged by PETA. While it includes skin-conditioning butters, those with specific sensitivities should patch-test new cosmetics to confirm compatibility.

• Vegan formula—no animal-derived ingredients
• PETA-recognized cruelty-free brand
• Contains naturally derived butters for skin comfort

Who is this for? If you want a blush that blends like a powder but feels silky like a cream, lasts through a full day, and aligns with vegan and cruelty-free values, NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush in My Butta Half is a strong choice. It suits makeup beginners and pros alike who want an easy-to-layer cheek color that plays well with bronzer and foundations, and anyone looking for a soft, natural finish without constant touch-ups.