NYX PROFESSIONAL MAKEUP Plump Right Back Hyaluronic Acid Primer-Serum, Dewy Hydration & Makeup Grip

NYX Professional Makeup Plump Right Back is a lightweight hyaluronic acid–infused primer and serum that immediately smooths, hydrates and gives skin a visibly plumper base while helping makeup adhere and last longer.

This dual-purpose product blends the rapid-absorbing feel of a serum with the adhesive qualities of a primer to create a single step that preps skin for foundation. Formulated with hyaluronic acid, vitamin E, pro-vitamin B5 and a blend of electrolytes (magnesium and potassium), it aims to hydrate, replenish and subtly plump skin without leaving an oily finish. Its vegan, cruelty-free formula is designed to extend the wear of makeup while also delivering a dewy, smooth canvas for application.

How does this primer-serum help my makeup stay fresh all day?

Plump Right Back creates a slightly tacky but non-greasy surface that helps foundation and concealer adhere better, reducing separation and fading. By providing moisture and skin-conditioning ingredients, it reduces powder settling into fine lines and helps color sit evenly over hours of wear.

• Improves makeup grip to reduce creasing and shifting
• Balances hydration so powders and creams layer smoothly
• Quick-absorbing texture avoids excess shine under makeup

What active ingredients are inside and what do they do?

The formula features a mix of humectants, vitamins and electrolytes to hydrate and support a plumped appearance. Hyaluronic acid attracts and holds moisture, vitamin E provides antioxidant support, pro-vitamin B5 helps condition and soothe, and magnesium plus potassium help maintain skin’s natural balance.

• Hyaluronic acid for immediate surface hydration and plumping
• Vitamin E and pro-vitamin B5 for skin conditioning and softness
• Electrolytes (magnesium, potassium) to support skin comfort and balance

How should I use Plump Right Back in my routine?

Use a small amount after cleansing and moisturizing but before foundation. Dab or smooth a pea-sized amount across the face, allow a few seconds to absorb, then follow with foundation, concealer, or tinted products. It can also be patted lightly onto targeted areas where you want extra radiance or grip.

• Apply after moisturizer for added hydration boost
• Use sparingly — a little goes a long way for grip and glow
• Layer under liquids, creams, or powders for extended wear

Is this product suitable for sensitive or acne-prone skin?

The lightweight, fast-absorbing formula is designed to hydrate without heavy oils, which can be beneficial for many combination and oil-prone skin types. Because it contains gentle humectants and skin-conditioning vitamins, it’s generally well tolerated, but patch testing is recommended for sensitive or reactive skin.

• Non-oily texture reduces risk of pore-clogging for many users
• Packed with humectants and vitamins rather than heavy emollients
• Perform a patch test if you have known sensitivities

Who is this for: NYX Professional Makeup Plump Right Back is aimed at anyone who wants an efficient, multi-tasking step to improve makeup longevity and deliver immediate hydration and a fuller-looking complexion. It suits makeup lovers short on time, people who want smoother application and those seeking a cruelty-free, vegan option to enhance foundation wear. If you want a primer that also treats and hydrates while keeping a fresh makeup finish, this product is designed for you.

Ingredients

2050488 - Ingredients: Aqua / Water / Eau, Glycerin, Peg-150 Distearate, Butylene Glycol, Pvp, Opuntia Ficus-Indica Stem Extract, Potassium Pca, Carbomer, Sodium Hyaluronate, Tromethamine, Magnesium Pca, Hydroxypropyltrimonium Hyaluronate, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Xanthan Gum, Panthenol, Ethylhexylglycerin, Tocopherol, Ascorbyl Palmitate, Potassium Sorbate, Phenoxyethanol, Parfum / Fragrance, Limonene, Benzyl Alcohol, Benzyl Salicylate Fil D277316/1