NYX PROFESSIONAL MAKEUP Thick It Stick It Thickening Brow Mascara — Cool Ash Brown, Fiber-Infused 16H Hold

NYX PROFESSIONAL MAKEUP Thick It Stick It is a vegan, fiber-infused brow mascara that tints, thickens, and holds brows for up to 16 hours in the Cool Ash Brown shade.

Designed for quick, precision brow styling, this lightweight eyebrow gel deposits plant-derived fibers and tint to create fuller-looking brows without stiffness or heavy residue. The formula is buildable and resistant to flaking, smudging, and transfer, giving a natural finish that stays put through daily activities. Available in eight inclusive shades, the product targets anyone seeking an easy-to-use brow solution that combines tint, texture, and hold in a single wand applicator.

How does this brow mascara thicken and tint brows?

The Thick It Stick It formula contains ultra-buildable, plant-origin fibers that cling to existing hairs and the skin beneath, creating the appearance of density while depositing color for immediate definition. Each light layer adds both pigment and texture, so you can go from subtle enhancement to dramatic fullness without cakey buildup.

• Fiber-rich, tinted formula for visible volume
• Layerable application — build from natural to bold
• Cool Ash Brown offers a muted, ash-toned pigment for cooler complexions

Will it stay put all day and resist smudging?

This gel is formulated to resist flaking, smudging, and transfer throughout the day, delivering up to 16 hours of wear when applied normally. The lightweight texture sets to hold the shape of brow hairs without becoming stiff, so brows retain movement and structure from morning to night.

• Long-wear formula rated for up to 16 hours
• Smudge- and transfer-resistant for low-maintenance wear
• Flexible hold preserves natural hair movement

How do I apply it for the most natural result?

Start with brows clean and dry. Use the precision wand to comb through hairs in short strokes, focusing on sparse areas and brushing upward to build lift and direction. Add additional passes only where you want more tint or fiber buildup, then allow the gel to dry briefly to set shape.

• Comb hairs upward and outward for a lifted look
• Use light, short strokes to avoid clumping
• Layer gradually until you reach desired density

Is this product suitable for sensitive skin and ethical shoppers?

NYX PROFESSIONAL MAKEUP Thick It Stick It is a vegan brow gel that uses plant-origin fibers and is part of a cruelty-free brand roster recognized by PETA. As with any cosmetic, patch testing is recommended if you have sensitive skin or known ingredient sensitivities.

• Vegan formula, free from animal-derived fibers
• Produced by a PETA-recognized cruelty-free brand
• Patch test advised for sensitive skin

Who is this for: This brow mascara is ideal for anyone who wants an effortless way to add visible volume, tint, and hold—especially people with sparse areas, those who prefer buildable coverage, or busy users who need long-lasting, low-maintenance brows. It works well across varied hair types and skin tones when matched to the Cool Ash Brown shade, and appeals to shoppers seeking vegan and cruelty-free eyebrow solutions.