NYX PROFESSIONAL MAKEUP Thickening Brow Mascara Thick It Stick It — Cool Blonde, Vegan, 16H Hold

NYX PROFESSIONAL MAKEUP Thick It Stick It Thickening Brow Mascara in Cool Blonde is a vegan, fiber-infused eyebrow gel that tints, thickens, and holds brows for up to 16 hours.

This tinted eyebrow gel blends lightweight plant-origin fibers with a precision wand to add visible thickness, tame stray hairs, and deliver a natural-looking finish without heavy buildup. Specially formulated to resist flaking, smudging, and transfer, the Cool Blonde shade gives lighter brows subtle color and dimension while allowing layered application for progressively fuller results.

How does this product build natural-looking thickness?

The formula contains ultra-buildable, hair-like fibers that adhere to brow hairs and skin as you apply, creating the appearance of added volume with each layer. The tinted base matches and enhances blonde tones so the effect reads like real hair rather than makeup. A thin-to-thick layering method lets you control intensity from everyday definition to a bolder sculpted look.

• Plant-origin fibers mimic hair texture for realistic volume
• Tinted formula blends with natural brow color for subtle depth
• Buildable layers allow customizable thickness without clumps
• Precision wand shapes and separates for natural finish

Will it stay put during a long day or event?

Yes—this eyebrow gel is formulated for extended wear and is claimed to last up to 16 hours under normal conditions. The water-resistant, smudge- and transfer-resistant formula helps maintain shape and tint through humidity and light activity. Removal still stays straightforward with your usual makeup remover.

• Long-wear formulation resists smudging and transfer
• Holds styled brows in place without feeling stiff
• Flake-resistant finish prevents visible fallout
• Removes with oil-based or regular makeup removers

How do I use it for best results on cool blonde brows?

Start with clean, dry brows and use the precision brush to comb hairs upward and outward, depositing fibers at the base for density. Apply in short strokes, layering until you reach the desired thickness—less product yields a natural tint, more layers create a fuller effect. Finish by smoothing through the tails to define shape and set hairs in place.

• Comb brows into place with the wand before applying
• Use light short strokes from inner to outer brow
• Layer gradually for control and realism
• Let each layer dry briefly to avoid clumping

What are the ethical and compatibility highlights of this brow gel?

This NYX brow mascara is vegan and part of a cruelty-free line certified by PETA, making it suitable for conscious beauty routines. It pairs well with pencils, powders, and brow pomades, allowing you to use it as a final setter or a standalone volumizer. The formula supports a range of skin types and tones, especially those seeking a cool blonde tint without warmth or orange undertones.

• Vegan formulation with plant-origin fibers
• PETA-recognized cruelty-free brand status
• Works alongside other brow products for layered looks
• Designed to flatter cool blonde and light ash tones

Who is this for: This brow mascara is ideal for anyone with fair to light blonde brows who wants an easy, buildable way to add natural-looking volume and hold. It's a strong choice for busy mornings, special events, or daily wear when you want a credible hair-like finish without complex tools. Makeup lovers seeking vegan, cruelty-free options will appreciate the ethical formulation and compatibility with their existing brow routine.