OGX Ever-Straight Brazilian Keratin Therapy Shampoo 13 oz — Sulfate-Free, Frizz-Control & Hydrating Oils

OGX Ever-Straight Brazilian Keratin Therapy Shampoo is a sulfate-free, keratin-enriched cleansing formula designed to smooth, hydrate and strengthen hair while adding glossy shine.

This 13-ounce bottle blends Brazilian keratin protein with coconut oil, avocado oil and cocoa butter to soften strands, tame frizz and nourish the hair shaft without harsh sulfates or parabens. The shampoo is formulated to work on a wide range of hair textures, improving manageability and leaving hair with a warm coconut, brazil nut and cocoa butter scent. Use it as the first step in a smoothing routine, and pair it with the matching Ever-Straight Brazilian Keratin Therapy Conditioner for best results.

How does this shampoo help reduce frizz and improve smoothness?

The Brazilian keratin protein and conditioning oils work together to smooth cuticles and reduce the appearance of flyaways. Rather than flattening hair, the formula hydrates each strand so hair moves smoothly and catches light for a natural sheen.

• Keratin protein helps reinforce and smooth the hair surface.
• Coconut oil adds luster and helps control frizz.
• Avocado oil delivers moisture without heavy residue.
• Cocoa butter helps soften and improve manageability.

Is this shampoo safe for color-treated or chemically processed hair?

This shampoo uses sulfate-free surfactants and is paraben-free, making it gentler on color and chemically processed hair than conventional sulfate shampoos. It cleanses while preserving moisture, though always follow product-specific color-care guidance from your stylist.

• Sulfate-free surfactants reduce color stripping compared with harsh sulfates.
• Moisturizing oils help maintain elasticity in processed strands.
• Use with color-safe conditioners and periodic treatments for best color retention.

How should I incorporate it into my hair routine for best results?

Lather a small amount into wet hair, focusing on the scalp and roots, then rinse and repeat if needed. Follow with the Ever-Straight Brazilian Keratin Therapy Conditioner to lock in smoothness and finish with a heat protectant before styling.

• Apply to wet hair, massage gently, rinse thoroughly.
• Pair with the matching conditioner for enhanced smoothing.
• Combine with a heat protectant when blow-drying or flat-ironing.
• Adjust frequency based on hair type and scalp needs.

What sensory experience and scent does this shampoo provide?

Beyond functional benefits, the formula is scented with coconut, brazil nut and cocoa butter notes that give a warm, tropical aroma during use. The lather leaves hair smelling pleasant without overpowering fragranced styling products.

• Coconut top notes bring a clean, tropical freshness.
• Brazil nut and cocoa butter add a creamy, warm base.
• Balanced scent suitable for daily washing routines.

Who this is for: OGX Ever-Straight Brazilian Keratin Therapy Shampoo is aimed at anyone seeking smoother, more manageable hair—whether you have naturally wavy, frizzy, chemically treated or straight hair that needs hydration and shine. It suits users who prefer sulfate-free cleansing and enjoy a creamy, tropical scent. Ideal for those who want an easy-to-use shampoo that supports a full smoothing regimen when paired with the complementary conditioner and thermal protection steps.

Ingredients

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