OGX Purple Toning Shampoo for Blonde & Silver - Impecca-Blonde 13 fl oz, Keratin & Hydrating Color Care

OGX Color Care + Impecca-Blonde Purple Shampoo is a highly pigmented violet shampoo designed to neutralize brass and refresh blonde, silver, and lightened hair while helping protect color from fading.

This moisturizing, color-care shampoo blends violet pigments with keratin, purple fig and iris extract to lift yellow tones and brighten cool shades. Free of parabens and sulfated surfactants, it’s formulated for regular use on naturally blonde, pre-lightened, grey or silver hair to maintain a crisp, salon-fresh look between color appointments.

How does this purple shampoo remove brass without over-drying?

The formula deposits concentrated purple pigments that counteract warm yellow hues, while conditioning agents and keratin help maintain moisture and resilience. That balance reduces the need for aggressive clarifiers and keeps hair feeling softer after use.

• Highly pigmented violet shade targets brassy undertones quickly
• Keratin helps fortify strands while toning
• Hydrating blend reduces dryness common with some toning shampoos
• Paraben-free and without sulfated surfactants for gentler cleansing

When and how often should I use the OGX Impecca-Blonde Purple Shampoo?

Frequency depends on your hair’s porosity and how quickly brass develops: many users apply it once or twice weekly as a replacement for regular shampoo, increasing use for stubborn yellowing. Leave time in place briefly for light toning or longer for stronger correction, then follow with conditioner.

• Use 1–2 times per week for maintenance
• Apply to wet hair, massage to lather, rinse thoroughly
• Adjust contact time for subtle vs. intense toning
• Follow with a conditioner or treatment to restore softness

What specific results can color-treated hair expect from this shampoo?

Regular use helps lift yellow and brassy tones, refreshes cool blonde and silver shades, and helps extend the visual life of salon color. The added keratin and botanical extracts support surface strength and a glossier finish.

• Neutralizes unwanted yellow/brown tones for cleaner, brighter color
• Helps keep color from fading between touch-ups
• Improves shine and texture with conditioning ingredients
• Works on a range of light shades: blonde, platinum, silver, grey

Can I use this with other OGX Impecca-Blonde products for better results?

Yes—pairing the purple shampoo with OGX Impecca-Blonde toning drops or a matching conditioner amplifies color-correcting power and hydration. Combining concentrated toners with a conditioning routine helps achieve and maintain your ideal shade without over-processing.

• Mix with toning drops for custom pigment intensity
• Follow with a moisturizing OGX conditioner to seal cuticles
• Use as part of a weekly toning ritual for consistent results
• Safe to combine with other color-care products in the OGX line

Who is this for: OGX Color Care + Impecca-Blonde Purple Shampoo is made for people with lightened, naturally blonde, silver, or grey hair who want to reduce yellowing and refresh cool tones without harsh surfactants. It fits into color-maintenance routines for anyone seeking brighter, more neutral blonde shades while keeping hair conditioned and protected between salon visits.

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Citric Acid, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).