Organix Ever Straight Brazilian Keratin Therapy Shampoo

OGX Ever Straight Brazilian Keratin Therapy Shampoo is a sulfate-free, paraben-free cleansing formula designed to smooth, soften and reduce frizz for dry, coarse or chemically treated hair.

This 13 fl oz bottle blends keratin-inspired ingredients with a nourishing oil system to help restore manageability and shine. The formula is created to cleanse gently while helping calm flyaways and add slip for easier detangling. OGX pairs sensory notes of coconut, vanilla and tiare for a hair-wash that focuses on both performance and fragrance.

How does this shampoo help control frizz and flyaways?

The Ever Straight formula targets the outer hair layers to improve smoothness and reduce static that causes frizz. Regular use can make hair easier to style and help strands lie flatter for longer between washes.

• Sulfate-free surfactants cleanse without stripping natural oils.
• Keratin-inspired ingredients improve surface texture and manageability.
• Moisturizing oils and extracts add slip to reduce breakage during detangling.
• Leaves a light layer that helps tame flyaways and reduce humidity-induced puff.

Will this product repair damaged or chemically treated hair?

While no shampoo can permanently reverse structural damage, this formulation is built to improve the look and feel of dry, overworked hair. It replenishes moisture, smooths rough cuticles and enhances shine so hair appears healthier and more resilient.

• Damage-remedy blend helps soften brittle or coarse strands.
• Coconut-derived oils impart luster and reduce the fractured appearance of split ends.
• Keratin-like components temporarily strengthen the hair surface for improved comb-through.
• Best paired with OGX conditioner treatments for deeper repair benefits.

What does it smell like and how intense is the fragrance?

The scent profile combines creamy coconut, warm vanilla and floral tiare for a tropical, slightly sweet aroma. Fragrance is designed to linger on hair after rinsing without overwhelming, giving a fresh, spa-like finish to each wash.

• Main notes: coconut milk, vanilla bean, and tiare essence.
• Balanced intensity—noticeable in wet hair and pleasantly subtle when dry.
• Formulated to be compatible with daily use for most hair types.
• Leaves hair smelling clean and soft rather than perfumed.

How should I use this shampoo for best results?

Apply to wet hair, work into a rich lather focusing on the scalp, then rinse thoroughly and repeat if needed. Follow with a complementary OGX conditioner or treatment to lock in moisture and enhance smoothness.

• Use a quarter-size amount for medium-length hair; adjust for thickness and length.
• Massage gently at the scalp to lift impurities and stimulate circulation.
• Rinse fully before applying conditioner to avoid product buildup.
• Combine with leave-in products or heat-protectant sprays when styling with heat tools.

Who is this for: OGX Ever Straight Brazilian Keratin Therapy Shampoo is ideal for people with dry, coarse, frizz-prone or chemically treated hair who want a gentler, fragrance-forward cleanser that improves manageability and shine. It fits well into routines aimed at taming flyaways, improving softness and extending the life of smoothing treatments. If you prefer sulfate-free systems and enjoy tropical, vanilla-accented scents, this shampoo supports everyday use and pairs best with OGX conditioners for a full smoothing regimen.

Ingredients

SHAMPOO-Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090). CONDITIONER-Straight, curly or wavy, this rich formula will leave your locks with a brilliant, luminescent glow.