ORIBE Gold Lust Transformative Mask 5 oz — Repairing Weekly Hair Mask with Biotin & Niacinamide for Strength, Shine and Softness

Oribe Gold Lust Transformative Mask is an intensive weekly treatment that repairs, strengthens and deeply moisturizes damaged hair while restoring softness, body and high-shine.

This rich, salon-grade mask combines plant-derived collagen, caffeine, biotin and niacinamide with a strengthening protein complex to rebuild weakened hair fibers and improve elasticity. Formulated for all hair types and textures, it targets split ends, dryness and damage from heat, chemical services or environmental stress while leaving hair glossy and manageable. The formulation is vegan, silicone-free, phthalate-free and PETA-approved, scented with Oribe’s Côte d’Azur fragrance.

How does the mask actually repair and strengthen hair?

The mask works on multiple layers: proteins and plant collagen help rebuild the hair’s internal structure, while biotin and niacinamide support surface resilience and manageability. Regular weekly use can reduce the appearance of damage and improve elasticity without weighing hair down.

• Strengthening protein blend reconstructs fractured keratin bonds.
• Plant collagen fills and smooths cuticle irregularities for softer texture.
• Biotin and niacinamide help fortify strands and improve tensile strength.
• Caffeine stimulates the scalp environment to support hair health.

How should I use it for best results?

Apply a generous amount to clean, towel-dried hair from mid-lengths to ends once per week, leaving it on for the recommended time to let actives penetrate. Rinse thoroughly and follow with regular styling products; the mask can be left on longer for a deeper corrective treatment.

• Use after shampooing on towel-dried hair for optimal absorption.
• Leave on for the time suggested on the packaging; extend for intense repair.
• Comb through with a wide-tooth comb to ensure even distribution.
• Rinse and style as usual; suitable for color-treated and chemically processed hair.

Will this weigh my hair down or work on fine textures?

Despite its rich composition, the mask is formulated to restore body as well as moisture, so fine and medium textures benefit without feeling limp when used as directed. If you have very fine hair, apply primarily to mid-lengths and ends to avoid the roots and use sparingly.

• Non-silicone formula prevents heavy residue buildup.
• Designed for fine to coarse and straight to curly textures.
• Delivers softness and body rather than flattening the hair.
• Works on color-treated hair without stripping or dulling color.

What sensory and safety features does it offer?

The mask features Oribe’s signature Côte d’Azur scent with citrus, jasmine and sandalwood notes for a luxurious application experience. It is free from silicones and phthalates, vegan and cruelty-free, making it a conscious choice for salon-standard haircare routines.

• Signature Côte d’Azur fragrance for a luxurious scent profile.
• Vegan, silicone-free, phthalate-free and PETA-approved formulation.
• Clinical-style consumer feedback showed visible softness and improved hydration.
• Suitable for weekly use as part of a restorative regimen.

Who is this for: Oribe Gold Lust Transformative Mask is aimed at anyone wanting to repair and strengthen compromised hair—ideal for people with heat or color damage, those seeking to reduce split ends and anyone looking to restore softness, shine and body. It suits a broad range of hair types and textures when used according to directions, and it’s a good pick for customers who prefer premium, cruelty-free products with a signature fragrance.

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Cetyl Esters, Amodimethicone, Glycerin, Propanediol, Phenoxyethanol, Hydrogenated Ethylhexyl Olivate, Parfum/Fragrance, Caprylyl Glycol, Isopropyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Butyrospermum Parkii (Shea) Butter, Stearyl Alcohol, Cetrimonium Chloride, Polysorbate 60, Benzyl Alcohol, Panthenol, Hydrogenated Olive Oil Unsaponifiables, Potassium Sorbate, Chlorphenesin, Sodium Benzoate, Disodium EDTA, C11-15 Pareth-7, Laureth-9, Trideceth-15, Trideceth-3, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, BHT, Trideceth-12, Jojoba Esters, Polysilicone-15, Quaternium-95, Citric Acid, Acetic Acid, Adansonia Digitata Seed Oil, Argania Spinosa Kernel Oil, Caffeine, Moringa Oleifera Seed Oil, Butylene Glycol, Alcohol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Camellia Sinensis Leaf Extract, Chondrus Crispus Extract, Citrus Limon (Lemon) Fruit Extract, Jasminum Officinale (Jasmine) Flower Extract, Passiflora Incarnata Extract, Ribes Nigrum (Black Currant) Fruit Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Vegetable Protein, Bromelain, Citrus Aurantium Bergamia (Bergamot) Leaf Extract, Leontopodium Alpinum Extract, Niacinamide, Santalum Album (Sandalwood) Extract, Amber Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Vegetable Collagen, Cupressus Sempervirens Seed Extract, Oryza Sativa (Rice) Seed Protein, Leuconostoc/Radish Root Ferment Filtrate, Phytic Acid, Oryza Sativa (Rice) Extract, Citrulline, Gluconolactone, Biotin, Litchi Chinensis Pericarp Extract, Moringa Oleifera Seed Extract, Tocopheryl Acetate, Disodium Phosphate, Calcium Gluconate, Limonene, Hexyl Cinnamal.