Palmer's Cocoa Butter Biotin Length Retention Shampoo — 13.5 fl oz, silicone-free strength & color-safe care

Palmer's Cocoa Butter Formula Biotin Length Retention Shampoo is a creamy, silicone-free cleanser designed to strengthen hair, reduce breakage, and help preserve length.

This shampoo combines Cocoa Butter, Biotin and plant-based protectants in a color-safe, non-stripping formula that gently removes oil, dirt and buildup while preparing strands for conditioning. It’s formulated to defend hair against fragility, brittleness and split ends so you can maintain healthy length without sacrificing moisture balance or curl definition.

How does this shampoo protect hair from breakage?

The formula uses Biotin and natural emollients like Cocoa Butter and Coconut Oil to fortify the hair shaft and reduce mechanical and chemical damage. By strengthening weak spots and smoothing cuticles, it helps minimize breakage during styling and detangling.

• Biotin supports stronger hair fibers.
• Cocoa Butter and Coconut Oil add slip and moisture to reduce friction.
• Silicone-free, leaving hair ready for conditioning without residue.

Will this shampoo work on color-treated and textured hair?

Yes — the shampoo is color safe and formulated for all curl patterns and textures, from straight to coily. Its gentle, non-stripping surfactants cleanse without stripping dye or natural oils, preserving color vibrancy and curl integrity.

• Non-stripping formula protects color-treated strands.
• Suitable for fine to thick, straight to coily hair types.
• Maintains moisture balance to support curl pattern and elasticity.

How should I use it to maximize length retention?

Use this shampoo as the first step in a length-retention routine: apply to wet hair, gently massage to lift dirt and buildup, then rinse thoroughly and follow with a nourishing conditioner or mask. Regular, gentle cleansing reduces breakage points and creates a healthy foundation for growth.

• Apply to wet hair and massage scalp for 30–60 seconds.
• Rinse and follow with a rich conditioner or deep treatment.
• Use consistently as part of a low-manipulation regimen for best results.

What ingredients and ethics back this formula?

Palmer’s uses plant-based ingredients like Cocoa Butter, Coconut Oil, Shea Butter and Vitamin E, focusing on raw, sustainably sourced components where possible. The product avoids silicones and harsh detergents, aiming to deliver hydration and protection while supporting responsible ingredient sourcing.

• Contains Cocoa Butter, Coconut Oil, Shea Butter and Biotin.
• Silicone-free and free of harsh surfactants that strip moisture.
• Formulated with attention to sustainable sourcing and classic Palmer’s heritage.

Who is this for: Palmer's Cocoa Butter Formula Biotin Length Retention Shampoo is intended for anyone aiming to protect and grow longer, healthier hair — especially those experiencing brittleness, breakage, or moisture imbalance. It suits color-treated hair and a wide range of curl types, and works well for users who prefer plant-forward, silicone-free cleansing that prepares hair for moisture treatments and styling.

Features:

• Gentle, creamy, silicone-free shampoo that prepares hair for conditioning.
• Strengthening protectants lift away dirt and build-up without harsh detergents.
• Made with high-quality, plant-based ingredients and sustainable sourcing principles.
• Designed to support length retention by reducing fragileness, brittleness and split ends.

Ingredients

Water (Aqua), Theobroma Cacao (Cocoa) Extract, Sodium C14-16 Olefin Sulfonate, Glycerin Glycol Distearate, Cocamide DIPA, Cocamidopropyl Betaine, Sodium Chloride, PEG-120 Methyl Glucose Dioleate, PEG-150 Distearate, Fragrance (Parfum), Phenoxyethanol, Disteareth-75 IPDI Polyquaternium-10, Sodium Sulfate, Cocos Nucifera (Coconut) Oil, Ethylhexylglycerin, Theobroma Cacao (Cocoa) Seed Butter, Tocopheryl Acetate, Phosphoric Acid Tetrasodium Glutamate Diacetate, Sodium Glycolate, Hydrolyzed Quinoa, Biotin Leuconostoc/Radish Root Ferment Filtrate, Benzyl Benzoate