Pantene Daily Moisture Renewal Shampoo 27.7 fl oz — 72-Hour Hydration & Vitamin E for Dry, Color-Treated Hair

This shampoo combines an upgraded Pro-V formula with vitamin E and twice the pro-vitamin B5 to remove buildup while delivering deep moisture. Designed for straight to curly textures and safe for permed or color-treated hair, it aims to rebuild and protect strands without harsh parabens or added colorants. The scent blends berry, floral, and vanilla notes for a pleasant finish after every wash.

How does this shampoo restore moisture without weighing hair down?

The formula uses moisturizing lipids that absorb into each strand rather than sitting on the surface, helping hair feel hydrated yet light. It foams to lift impurities and then penetrates to replenish flexibility and smoothness through the length of the hair.

• 72-hour moisture system when used with the matching conditioner
• Lipid-rich ingredients that reach the hair core, not just the cuticle
• Light-foaming cleanser that removes buildup without over-drying

Will it help strengthen damaged or color-treated hair?

Yes — the shampoo includes antioxidant vitamin E and increased pro-vitamin B5 to support existing bond strength and encourage new bond formation. This helps hair resist breakage while maintaining color vibrancy because the formula is free of parabens and colorants.

• 2x pro-vitamin B5 vs. Pantene 2021 base formula to reinforce strands
• Antioxidants target free-radical stress that can weaken hair
• Color-safe formulation suitable for permed and dyed hair

How should I use it for best results and lasting freshness?

Apply to wet hair, gently massage at the scalp to form a rich lather, then distribute to the ends and rinse thoroughly. If you go several days between washes, repeat the shampoo step; follow with the Daily Moisture Renewal 72 HR Intense Moisture Conditioner for optimal hydration retention.

• Massage into wet scalp and roots to cleanse thoroughly
• Pull lather through to ends for consistent hydration
• Repeat on second wash if needed and pair with the matching conditioner

What does it smell like and is it free of harsh additives?

The fragrance is a creamy, fruity blend featuring wild berries, soft floral notes, and warm vanilla, giving hair a fresh, pleasant scent after rinsing. Pantene Daily Moisture Renewal Shampoo is formulated without parabens and added colorants to avoid aggressive stripping and maintain hair color integrity.

• Delicate berry-floral-vanilla scent for a refreshing finish
• 0% parabens and no added colorants to protect treated hair
• Gentle enough for routine use on varied hair textures

Who is this for? If your hair feels dry, brittle, or is color- or chemically treated, this shampoo aims to restore soft, manageable strands while supporting stronger hair bonds. It works well for people with straight, wavy, curly, or permed hair who want a balanced clean that adds lasting moisture and a subtle, uplifted scent without harsh preservatives.

Ingredients

WATER, SODIUM LAURYL SULFATE, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, PANTHENOL, PANTHENYL ETHYL ETHER, HISTIDINE, TOCOPHERYL ACETATE, COCAMIDE MEA, SODIUM XYLENESULFONATE, DIMETHICONE, POLYQUATERNIUM-6, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, FRAGRANCE, SODIUM CHLORIDE, SODIUM CITRATE, SODIUM BENZOATE, TETRASODIUM EDTA, CITRIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, HEXYL CINNAMAL