PATTERN Styling Cream for Curly Hair — 25 fl oz Buttercream Hold & Definition for 3b–4c

PATTERN Beauty by Tracee Ellis Ross Styling Cream is a rich, non-crunchy curl cream that delivers moisture, touchable hold and definition for 3b–4c textures and styling techniques like twist-outs, braid-outs and wash-&-gos.

If you want a single styling product that hydrates, defines and controls frizz without stiffness, this jar-sized cream offers a buttercream texture formulated for tight curls, coils and highly textured hair. Infused with Shea Butter, Cacay Oil and Sweet Almond Oil, it emphasizes slip for styling while supporting breakage prevention and color-safe use. The 25 fl oz size is ideal for regular at-home styling or salon use where generous product is needed for longer or denser hair.

How does this cream help shape twist-outs, braid-outs and wash-&-gos?

The formula provides medium-to-strong, touchable hold that maintains pattern and stretch without leaving hair crunchy. Its thick, emollient texture smooths cuticles, so curls set with defined clumps and minimal frizz.

• Thick, buttery consistency for defined clump formation
• Oil-rich blend improves slip for easier manipulation
• Leaves hair touchable — holds shape without stiffness
• Suitable for multiple styling methods: twist-outs, braid-outs, Bantu knots, wash-&-gos

What ingredients support moisture and breakage prevention?

Key emollients and oils in the cream target dry, fragile strands to promote manageability and reduce mechanical damage during styling. They also help improve elasticity and shine without weighing hair down when used correctly.

• Shea Butter — deep moisture and cuticle conditioning
• Cacay Oil — rich in fatty acids to support strength and elasticity
• Sweet Almond Oil — smoothes and adds lightweight sheen
• Free from SLS/SLES, cyclic silicones, phthalates and parabens; color-safe

Will this product work for locs and very dense coils?

Yes — the texture offers enough hold and slip to style twisting locs and to define tight coils without flaking. It can be used for retwists, two-strand twists and as a daily moisturizer for loc maintenance.

• Good slip for twisting and parting locs
• Non-flaking finish preserves clean roots and sections
• Works on 3b through 4c and very dense hair when used in small amounts

How much should you use and how do you apply it?

A little goes a long way because of the product's concentrated, buttery feel. Apply to damp hair for best definition: distribute evenly, finger-coil or set with braids/twists, and air-dry or diffuse on low heat.

• Start with a dime- to quarter-sized amount for short hair; increase for length/density
• Apply to damp, detangled sections for even coverage
• Use additional product only on dry ends or areas needing extra hold
• Can be layered with a light oil seal if extra shine or moisture retention is desired

Who is this for: PATTERN Beauty Styling Cream is designed for people with 3b–4c curls, coils and textured hair who want defined, touchable styles without crunchy residue. It’s well suited for those who regularly perform twist-outs, braid-outs, Bantu knots, wash-&-gos, or maintain locs, and for anyone seeking a color-safe, silicone- and paraben-free curl cream in a generous 25 fl oz jar.