Paul Mitchell Platinum Blonde Violet Shampoo — 10.14 fl oz for Light to Medium Blonde, Silver & Gray | Neutralizes Brass + Moistur

Paul Mitchell Platinum Blonde Violet Shampoo neutralizes brassy, warm tones while conditioning light-to-medium blonde, silver, gray and white hair for a brighter, softer finish.

This violet-tinted shampoo from Paul Mitchell is formulated to gently counteract yellow and orange brassiness without over-drying fragile pale hair. Infused with color-enhancing pigments and moisturizing ingredients, it refreshes tone and texture while leaving a subtle cucumber-melon fragrance. The formula is salon-grade but gentle enough for weekly or more frequent use depending on how quickly your hair accumulates warm tones.

How does this shampoo remove brass without damaging fragile blonde hair?

The violet pigments in the shampoo deposit cool-toned color molecules that neutralize warm yellow and orange reflections. Conditioning agents in the formula help maintain softness and hydration so hair doesn’t feel stripped after use. It’s designed to be effective on light to medium blonde as well as silver, gray and white shades.

• Violet tint counteracts unwanted brass for cooler, brighter tone.
• Moisturizing ingredients reduce dryness and breakage risk.
• Safe for weekly use; adjust frequency based on brass severity.

When and how often should I use Paul Mitchell Platinum Blonde?

Use the shampoo when you notice brassiness or as part of a weekly maintenance routine to preserve cool tones. Frequency depends on hair porosity, sun and water exposure, and how often you wash hair; many users find weekly or biweekly use ideal. For best results, lather, leave in for 1–3 minutes, then rinse thoroughly.

• Apply to wet hair, lather, leave 1–3 minutes before rinsing.
• Start with once a week; increase if tones return quickly.
• Follow with a conditioner to lock in moisture and manageability.

Will this product work with colored or natural silver and gray hair?

Yes — the formula is suitable for both color-treated blondes and natural silver, gray or white hair that tends to develop warm tones. It refreshes color and helps maintain brightness without harsh cleansing. As with any pigmented shampoo, monitor processing time to avoid a subtle violet cast on extremely porous or lifted hair.

• Compatible with salon-colored and natural pale shades.
• Gentle pigments reduce brass without bleaching or stripping color.
• Adjust timing for porous or very lightened hair to prevent excess toning.

What else should I know about fragrance and sustainability?

The shampoo carries a refreshing cucumber-melon scent with gentle floral notes that won’t overpower. Paul Mitchell also uses post-consumer recycled (PCR) materials in retail bottles and jars to reduce environmental impact, with low-profile caps and labels designed to improve recyclability where local programs allow.

• Light cucumber-melon fragrance with soft floral accents.
• Retail bottles/jars include PCR content to reduce waste.
• Packaging choices support improved recyclability in many areas.

Who is this for: Paul Mitchell Platinum Blonde Violet Shampoo is for anyone with light to medium blonde, silver, gray or white hair who wants to eliminate brassy tones while maintaining softness and moisture. It fits salon users and at-home maintainers who prefer a professional-grade, color-enhancing shampoo that pairs with conditioners or treatments to preserve tone and manageability.

Ingredients

Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol