Pravana purple toning shampoo for blonde hair — 10 fl oz | Neutralizes brassiness, adds shine

Pravana The Perfect Blonde Purple Toning Shampoo is a color-safe purple shampoo that neutralizes brassy and yellow tones while adding immediate shine and gentle conditioning.

Made for color-treated blondes and highlighted hair, this professional-grade toning shampoo uses violet pigments and Chromasilk-enhancing ingredients to refresh cool tones between salon visits. Its vegan, sulfate- and paraben-free formula contains soy protein and a pant-based amino acid blend to help hair feel conditioned, without stripping color. The bottle itself uses 100% recycled plastic, reflecting an attention to both hair health and sustainability.

How quickly will I see tone correction and shine?

You can notice reduced brassiness and improved sheen after just one use, as the violet pigments counteract unwanted yellow and warm tones. The Chromasilk-enhancing components help reflect light for an immediate glossy appearance while conditioning ingredients leave hair manageable.

• Violet pigments neutralize yellow/brassy hues on contact
• Visible shine improvement after a single wash
• Soy protein and amino-acid blend condition without heavy residue

Will this safe-to-use on all types of color-treated hair?

Yes — the formula is designed for use on color-treated, highlighted, bleached, and naturally blonde hair that needs toning. Because it’s free of SLS/SLES, parabens, mineral oil, phthalates, microplastics and gluten, it’s milder than many clarifying shampoos and helps preserve salon color when used as directed.

• Safe for bleached and highlighted hair seeking cool tones
• Formulated without harsh sulfates to reduce color stripping
• Vegan and gentle, suitable for sensitive color-treated scalps

How often should I use this purple toning shampoo?

Frequency depends on your starting tone and desired coolness: use 1–3 times weekly as a maintenance wash to keep brassiness at bay. For stronger toning, leave the lather in for a short, monitored time; for subtle refreshes, rinse sooner. Always follow with a conditioner or mask for balanced moisture.

• Maintenance: 1–2 times per week for light toning
• Stronger toning: leave in briefly and monitor results
• Follow with conditioner to restore hydration

What key ingredients support color and hair feel?

Alongside violet colorants, the formula includes soy protein and a pant-based mix of amino acids to help hair feel smoother and conditioned after washing. The product emphasizes shine enhancement through Chromasilk-compatible technology and excludes common irritants or harsh detergents.

• Soy protein and amino acids for conditioning and slip
• Violet pigments specifically target yellow/brassy tones
• Free from SLS/SLES, parabens, mineral oil, phthalates, and microplastics

Who is this for? This shampoo is for people with color-treated, highlighted, or naturally blonde hair who want an easy at-home solution to reduce brassiness and boost shine between salon visits. It suits those seeking a vegan, gentler toning product free from common sulfates and parabens, plus anyone who prefers eco-aware packaging like a recycled-plastic bottle. If you desire controllable violet toning and conditioned results without heavy build-up, this formula is built for regular maintenance and occasional intensive correction.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).