Pravana Purple Toning Masque for Blonde, 5 fl oz — Neutralizes Brassiness & Adds Strength

Pravana The Perfect Blonde Purple Toning Masque is a violet-hued deep conditioning treatment that neutralizes yellow and brassy tones while strengthening and adding shine to color-treated lightened hair.

Designed for blondes, highlights, and lightened color bases, this salon-quality masque blends a purple toning pigment with soy protein and conditioning agents to refresh cool tones and improve hair resilience. It works safely on color-treated hair and is formulated to deposit violet pigments that counteract unwanted warmth while conditioning strands for smoother texture and improved elasticity.

How does this masque neutralize brassy or yellow tones?

The masque uses purple/violet pigments that visually cancel out yellow and warm undertones on the hair shaft. Pigments are deposited during treatment, reducing brassiness and restoring a cooler, more neutral blonde appearance without permanent color change.

• Violet pigments target and neutralize yellow tones.
• Semi-depositing action corrects warmth quickly.
• Designed for regular toning refreshes between salon visits.

Will it damage my color-treated or lightened hair?

This formula is created for color-treated hair and emphasizes conditioning rather than peroxide or lift. Soy protein and moisturizers help reinforce and smooth the hair fiber to maintain color integrity while improving manageability.

• Color-safe formulation suitable for lightened hair.
• Soy protein adds amino acids to support strength and elasticity.
• No bleaching action—only pigment deposition and conditioning.

How should I use the masque for best results?

Apply to clean, towel-dried hair focusing on mid-lengths to ends; leave on according to the level of toning you need, then rinse thoroughly. Frequency depends on how warm your blonde becomes—use weekly or as a maintenance step between salon toner appointments.

• Use on damp, shampooed hair for even pigment distribution.
• Shorter application for subtle correction; longer for stronger toning.
• Rinse fully to avoid over-depositing purple pigment.

What additional benefits does this treatment provide beyond toning?

Aside from neutralizing brassy tones, the masque hydrates, improves shine, and enhances elasticity thanks to conditioning agents and soy protein. It helps detangle and smooth the hair surface, making styling easier while supporting the look of healthier, shinier blonde hair.

• Deep conditioning to reduce frizz and improve softness.
• Soy protein strengthens strands and supports elasticity.
• Boosts reflective shine for a polished finish.

Who is this for: This masque is ideal for anyone with lightened, highlighted, balayage, or naturally blonde color-treated hair who wants to reduce yellow or brassy tones while adding conditioning benefits. It suits clients seeking a salon-grade at-home maintenance product to refresh cool tones, strengthen fragile ends, and keep blonde hair looking bright between professional services.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Behenamidopropyl Dimethylamine, Distearoylethyl Hydroxyethylmonium Methosulfate, Isopropyl Myristate, Behentrimonium Chloride, Lactic Acid, Parfum (Fragrance), Amodimethicone, Butyrospermum Parkii (Shea) Butter, Isopropyl Alcohol, Sodium Benzoate, Sodium Gluconate, Triolein, Ceteareth-20, Trideceth-10, Hydrolyzed Soy Protein, Phenoxyethanol, HC Blue No.16, Acetic Acid, Sodium Hydroxide,Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 42520 (Basic Violet 2).