Pulp Riot Semi-Permanent Hair Color Velvet — Deep Bright Purple 4oz, Vegan Conditioner-Based, Long-Lasting

Pulp Riot Velvet is a semi-permanent, conditioner-based purple hair color that delivers deep, bright violet with a subtle pink undertone while conditioning hair and lasting up to 50 washes.

Pulp Riot Velvet combines vivid pigment with a conditioning base and Anti-Overworking Technology to give a salon-grade purple that stays vibrant and fades evenly. This 4oz tube is ready-to-use (no developer required) and formulated vegan and free of ammonia, PPD, parabens, MEA, and gluten. Velvet works best on pre-lightened hair for the truest color payoff but can be blended or diluted for customized tones.

How long will this deep purple color stay vivid?

The Velvet formula is designed for extended wear and true tone fade, meaning color washes out gradually and evenly instead of patching. On pre-lightened hair you can expect lasting vibrancy for multiple weeks and up to 50 washes under typical care routines.

• Lasts up to 50 washes with true tone fade to avoid patchy results
• Conditioner base locks moisture to reduce color-stripping during washes
• Cools water and sulfate-free shampoos help maintain hue longer

Will Velvet damage or dry out my hair?

Pulp Riot Velvet is formulated to minimize processing stress: Anti-Overworking Technology and conditioning components help protect strands during application. Compared to non-conditioning products, Velvet adds measurable shine and hydration for softer, healthier-feeling hair after color.

• Anti-Overworking tech reduces over-processing risks during color application
• Delivers 86% more shine and twice the hydration versus unwashed hair
• After bleaching, provides deeper conditioning and lowers breakage rates

How do I apply Velvet for best results?

Velvet comes in a ready-to-use 4oz tube—no developer needed. Apply to clean, dry hair, saturate evenly, process 25–40 minutes, then rinse with cool water for optimal color deposit and shine.

• Saturate clean, dry, pre-lightened hair for truest color payoff
• Process 25–40 minutes depending on intensity desired
• Rinse with cool water to seal cuticle and preserve pigment

Can I mix Velvet with other colors or dilute it?

Yes—Velvet is blended easily with other Pulp Riot shades or Clear to create custom tones from intense jewel purples to softer pastels. Mixing also helps tailor the pink undertone and achieve multi-dimensional results.

• Mix with other Pulp Riot shades for layered, multidimensional looks
• Use Clear to dilute for pastel or semi-sheer finishes
• Experiment on a swatch strand first to preview blend outcomes

Who is this for: Velvet is ideal for stylists and color-savvy clients who want a deep, bright purple with a touch of pink that behaves predictably while caring for hair integrity. It suits pre-lightened bases seeking true-to-tone saturation, creatives mixing custom colors, and anyone preferring vegan, ammonia-free pigment with built-in conditioning. If you want bold, salon-quality purple that fades evenly and keeps hair feeling soft, Velvet is engineered to deliver professional results with flexible creative options.